Adobe Analytics is a cloud-based system that helps organizations apply for ongoing analytics and detailed division across all of their advertising channels to influence clients. Since it is online, the system takes no load and runs faster. Even the new features of Adobe’s tools will deepen and enrich your analytics knowledge base.
- This tool allows capturing of multichannel information from practically any source.
- It will enable you to calculate metrics to make factual and mathematical operations.
- This tool allows robust analysis of customer behavior.
- This tool will enable you to incorporate audience data like demographic information, CRM data, and ad impression.
- It consists of a segmentation IQ that helps find the difference among no. of segments.