Adobe Analytics

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Adobe Analytics is a cloud-based system that helps organizations apply for ongoing analytics and detailed division across all of their advertising channels to influence clients. Since it is online, the system takes no load and runs faster. Even the new features of Adobe’s tools will deepen and enrich your analytics knowledge base. 

Features:

  1. This tool allows capturing of multichannel information from practically any source. 
  2. It will enable you to calculate metrics to make factual and mathematical operations.
  3. This tool allows robust analysis of customer behavior. 
  4. This tool will enable you to incorporate audience data like demographic information, CRM data, and ad impression. 
  5. It consists of a segmentation  IQ that helps find the difference among no. of segments.

11 Best Alternatives to Adobe Analytics

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StatCounter is a powerful real-time web analytics tool that understands, tracks, and analyses visitors

Woopra is a customer analytic platform that helps understand the customer through multiple contact points across different devices.

Looker is a cloud-based business intelligence platform designed to analyze and explore the data.

Chartbeat is a content analytics platform that can be used by agencies, media companies to monitor and optimize the content.

SmartLook is an analytics solution that provides Session recordings, heatmaps, events, funnels, analytics and reporting

Google Analytics is an analytics tool that tracks and reports website traffic

Hotjar is an analytics tool which provides Heatmaps, Recordings, Surveys & More. Sign up for a 15-day free trial and start learning from real user behavior today!

Heap is a web analytics platform that captures and coordinates customer touchpoints to make better choices

MixPanel is an advanced analytics platform that analyzes user data in real-time.

Command is an app for Instagram that provides Instagram analytics and stats which can be used by the social media influencers to you grow and optimize their Instagram profiles

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