Segment is a customer analytic platform that aims to simplify the data collecting procedure. With this tool, a user can collect, transform, send, and archive the first-party customer data. This analytic tool saves your time for data collection and allows you to spend more time using your data. You can even connect the customer data from other tools to enhance its value or make it productive. This means this tool helps make real-time decisions and accelerate growth.
Segment basically generates the message regarding the site’s happenings and translates those messages’ content into different formats. It’s an ideal choice for companies that send data to several databases.
How does Segment work?
Segment accompanies a library that sends the message to the tracking API. The API is in JSON format. By using the standard structure or JSON structure, it helps in keeping the essential data consistent. This results in getting great flexibility about what information you share and collect.
Segment helps you to track:
- Customers in each segment like user behavior.
- Pageviews on the server-side.
- The historical data.
- Measure your advertising funnel.
- Button clicks and page scroll length.
- Social shares and likes.