Asana is a work management platform that helps teams organize tasks, projects, and cross-functional workflows in list, board, timeline, and calendar views. It is widely used by marketing, operations, and product teams to plan campaigns and track deliverables. Asana's Workflow Builder automates routine processes like approvals and handoffs, while Goals connects day-to-day tasks to company-wide OKRs so teams can see how their work ladders up to broader objectives. With custom fields, rules, and portfolios for tracking multiple projects at once, Asana scales from simple to-do lists to complex operational workflows across large organizations.
Jira is a proprietary issue tracking product developed by Atlassian that allows bug tracking and agile project management.
Free for up to 10 users; paid plans start at $10.99/user/month.
Free for up to 10 users; paid plans from about $7.75/user/month.
- Very flexible views for different work styles
- Strong automation and workflow tools
- Good for cross-functional, non-technical teams
- Solid free tier for small teams
- Powerful and configurable
- Strong agile support
- Scales to enterprise
- Big ecosystem
- Can feel overwhelming with many features enabled
- Pricier at higher tiers for large orgs
- Less developer-focused than Linear or Jira
- Can be complex/heavy
- Configuration overhead
- Overkill for tiny teams
What reviewers say
Asana Reviews
3.5 (2)Decent but has rough edges
Asana does what it says, with a few caveats. On the plus side, strong automation and workflow tools. That said, pricier at higher tiers for large orgs, which held us back from rating it higher.
Does exactly what we need
Been a daily user of Asana for a while now. Good for cross-functional, non-technical teams. One minor gripe: pricier at higher tiers for large orgs, but it hasn't been a dealbreaker. Would recommend to anyone considering it.
Jira Reviews
4.5 (4)Solid choice
Tried Jira recently. Big ecosystem. No real complaints. Would recommend.
Recommend Jira
We rolled out Jira last quarter. Strong agile support. No real complaints. Would recommend.
Decent with caveats
We rolled out Jira last quarter. Upside: scales to enterprise. Downside: configuration overhead.
More alternatives & similar tools
Alternatives to Asana
View all →
Alternatives to Jira
View all →
The Verdict
AI-generated from listing dataJira is the safer default for software‑focused, agile teams needing deep workflow customization; Asana wins for cross‑functional, non‑technical teams that value flexible views and built‑in automation.
Key differences
- •Jira offers Scrum and Kanban boards with advanced roadmaps; Asana provides list, board, timeline, and calendar views.
- •Jira’s workflow engine is highly configurable; Asana uses a no‑code Workflow Builder with rules‑based automation.
- •Jira integrates tightly with the Atlassian ecosystem; Asana ships native integrations with Slack, Google Workspace, and Salesforce.
- •Pricing starts lower per user for Jira ($7.75) than Asana ($10.99) after the free tier.
- •Jira scales to enterprise with complex configurations; Asana targets marketing, ops, and cross‑functional work.
Pricing & value
Jira paid plans begin at about $7.75/user/month, lower than Asana’s $10.99/user/month.
Ease of use / learning curve
Asana’s multiple simple views and no‑code builder are generally easier for non‑technical users than Jira’s complex configuration.
Features & depth
Jira provides advanced roadmaps, deep agile support, and highly customizable workflows not matched by Asana.
Integrations & ecosystem
Asana lists key integrations (Slack, Google Workspace, Salesforce); Jira relies on broader Atlassian ecosystem but specific integrations not listed.
Collaboration
Asana’s goals, portfolios, and flexible views support cross‑functional collaboration better than Jira’s developer‑centric focus.
Scalability
Jira is described as scaling to enterprise, whereas Asana is positioned for small to mid‑size teams.
Support
Asana specifies Help Center and Email support; Jira support details not provided.
Choose Asana if…
Marketing, ops, or cross‑functional teams seeking flexible views and low‑code automation.
Choose Jira if…
Software development or enterprise agile teams needing deep customization and enterprise scale.
Common questions
Which tool is cheaper after the free tier?
Jira’s paid plans start at about $7.75 per user per month, lower than Asana’s $10.99 per user per month.
Can I use a Kanban board in both tools?
Yes. Jira offers Kanban boards as part of its agile suite; Asana provides a board view that mimics Kanban.
Do both products have APIs for integration?
Yes. Both Jira and Asana provide APIs for custom integration.