Datto vs Rubrik
Side-by-side comparison of features, pricing, ratings, and alternatives.
Datto is a comprehensive backup and disaster recovery platform designed for Managed Service Providers (MSPs) and IT teams. It provides a robust solution for protecting business data and ensuring business continuity in the event of a disaster. With Datto, users can easily manage backups, recover data, and ensure that their systems are always available.
Rubrik delivers a cloud‑native platform that automates backup, disaster recovery, and data archiving across on‑premises and public cloud environments. Its policy‑driven approach simplifies data protection while providing instant searchable recovery and compliance reporting. The solution integrates with major virtualization, database, and SaaS workloads, offering a single pane of glass for administrators and enabling rapid ransomware remediation. Rubrik’s architecture scales horizontally, supporting enterprise‑grade workloads without complex scripting or third‑party agents.
- Comprehensive backup and recovery solution
- Scalable and customizable to meet business needs
- Easy to use and manage
- Integrates with popular MSP tools and platforms
- Unified platform for on‑prem and cloud data protection
- Instant recovery reduces downtime
- Scales to petabyte workloads
- Strong ransomware detection and immutable snapshots
- Requires subscription and may incur additional costs
- May require technical expertise for setup and configuration
- Limited free trial or demo options available
- Enterprise pricing can be high for smaller firms
- Complex initial configuration for heterogeneous environments
- Limited self‑service portal compared to some SaaS backup vendors
More alternatives & similar tools
Alternatives to Datto
View all →
Comprehensive and secure data protection for physical, virtual, and cloud environments.
AI-powered integration of backup, cybersecurity, and endpoint management.
Alternatives to Rubrik
View all →Comprehensive and secure data protection for physical, virtual, and cloud environments.
Enterprise-grade backup and recovery for physical, virtual, and cloud workloads
Reliable data protection and recovery for modern enterprise workloads
The Verdict
AI-generated from listing dataRubrik offers a unified, enterprise‑grade data protection platform with instant recovery and strong ransomware defenses, while Datto provides a subscription‑based, MSP‑focused backup service with broad tool integration and a 99.99% SLA.
Key differences
- •Rubrik targets large enterprises with a scale‑out architecture; Datto is aimed at MSPs and smaller IT teams
- •Rubrik includes native multi‑cloud integration and immutable snapshots; Datto offers a centralized console and MSP tool integrations
- •Rubrik’s pricing is unspecified and likely higher; Datto has a clear subscription model with a 99.99% uptime SLA
- •Rubrik emphasizes ransomware detection and compliance reporting; Datto focuses on ease of use and real‑time monitoring
- •Rubrik lacks a free tier and has complex initial setup; Datto also lacks a free tier but provides a simpler setup for managed services
Pricing & value
Datto has a defined subscription model; Rubrik pricing is unknown and described as potentially high for smaller firms.
Uptime & reliability
Datto specifies a 99.99% SLA; Rubrik provides no uptime figures.
Performance
Rubrik’s scale‑out architecture and instant snapshot mounting promise linear performance growth and near‑instant recovery.
Developer experience
Rubrik offers API‑first access for custom orchestration; Datto’s developer details are not specified.
Regions & compliance
Rubrik natively integrates with AWS, Azure, Google Cloud and automates GDPR/HIPAA reporting; Datto lists only US/EU/APAC regions.
Support
Both products lack free tiers and require paid support; no specific support level details provided.
Lock‑in
Rubrik’s multi‑cloud, API‑first design reduces vendor lock‑in; Datto’s focus on MSP tools may increase dependency on its platform.
Choose Datto if…
MSPs or IT teams seeking a subscription backup service with a 99.99% SLA and easy integration into existing MSP tools.
Choose Rubrik if…
Enterprises needing unified, multi‑cloud backup, instant recovery, and strong ransomware/compliance features.
Common questions
What is the pricing model for each solution?
Rubrik’s pricing is not disclosed and described as potentially high; Datto uses a paid subscription model with no free tier.
Does either product offer built‑in ransomware protection?
Rubrik includes built‑in ransomware detection and immutable snapshots; Datto does not mention ransomware‑specific features.
Which solution supports multi‑cloud environments?
Rubrik natively integrates with AWS, Azure, and Google Cloud; Datto lists regional datacenters but no explicit multi‑cloud integration.