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Applitools

Applitools

AI-powered visual testing platform that catches visual and functional regressions.

softwareTesting & QAVisual TestingAI TestingRegression Testing
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Our Verdict

Best for

Teams with existing Selenium/Cypress suites that want AI-powered visual and accessibility regression detection.

Skip if

You need fully transparent flat pricing without a custom sales quote for paid tiers.

What is Applitools?

Applitools is a visual AI testing platform built around Applitools Eyes, which compares baseline screenshots against new builds to automatically catch visual and functional regressions across browsers and devices. Its Visual AI algorithms replicate human perception to ignore irrelevant noise, like dynamic ads or timestamps, while still flagging meaningful layout or content changes, and it plugs into existing frameworks like Selenium and Cypress.

SpecificationsAI-estimated

deploymentCloud/SaaS
open source❌ No
api available✅ Yes
support optionsEmail, Support Portal, Documentation
key integrationsSelenium, Cypress, Playwright, Appium, GitHub Actions

Key Features of Applitools

Applitools Eyes uses Visual AI to compare baseline and current screenshots and flag meaningful regressions.
Automatically ignores irrelevant dynamic content like ads, timestamps, and personalized data.
Integrates with existing test frameworks including Selenium, Cypress, Playwright, and Appium.
Provides cross-browser and cross-device visual testing without maintaining physical device labs.
Includes accessibility testing to catch WCAG-related issues alongside visual regressions.
Offers a free trial tier (Starter) with 50 Test Units and unlimited users and test executions.
Supports both code-based and no-code/autonomous test authoring approaches.

Use Cases for Applitools

1

Visual regression testing

Automatically detect unintended visual changes across releases and browsers.

2

Cross-browser/device testing

Validate UI consistency across many browser and device combinations without a physical lab.

3

Accessibility testing

Catch accessibility regressions alongside standard visual and functional checks.

4

CI/CD visual gating

Block builds automatically when visual regressions are detected in the pipeline.

Pros & Cons of Applitools

Pros

  • Visual AI significantly reduces false positives from irrelevant pixel differences
  • Plugs into existing test frameworks rather than requiring a full rewrite
  • Starter tier lets teams evaluate the product without upfront cost
  • Combines visual, functional, and accessibility testing in one product

Cons

  • Paid tiers require a custom quote rather than published per-seat pricing
  • Value is highest for teams already running Selenium/Cypress-style test suites
  • Test Unit-based pricing model can be confusing to estimate costs upfront

Frequently Asked Questions

What is Visual AI in Applitools?

It is an AI algorithm that mimics human visual perception to compare screenshots and flag only meaningful changes.

Does Applitools replace Selenium or Cypress?

No, it integrates with them, adding visual validation on top of existing functional test scripts.

Is there a free way to try Applitools?

Yes, the Starter plan offers a free trial with 50 Test Units and unlimited users and executions.

Does Applitools support accessibility testing?

Yes, accessibility testing is included alongside visual and functional testing capabilities.

Pricing Overview

View full pricing →
Contact for Pricing

Starter

Free trial

Public Cloud

Custom

Dedicated Cloud

Custom

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About the Product

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Platforms
Web
Target AudienceQA and DevOps teams needing automated visual and accessibility regression testing

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Visual TestingAI TestingRegression TestingCross-Browser TestingAccessibility Testing

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