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Dub

Dub

Link attribution and partner program platform for growth teams

softwareMarketing Platformslink-shortenerattributionaffiliate-marketing
Our Verdict

Best for

Growth teams wanting branded link tracking bundled with a full affiliate/partner program

Skip if

You just need a simple free link shortener without affiliate program features

What is Dub?

Dub is a link attribution platform that combines branded short links, real-time click and conversion analytics, and affiliate/partner program management in one product. Teams create custom-domain short links with QR codes, device and geo-targeting, and deep linking, then track the full customer journey from that first click through to a completed sale. On top of link tracking, Dub runs full partner and referral programs: automated payouts, customizable commission structures, embedded referral dashboards, and partner risk monitoring, with global payout processing that handles tax compliance. It offers a REST API, an MCP server, and SDKs in TypeScript, Python, Go, PHP, and Ruby for teams that want to build link and attribution tracking directly into their own product.

SpecificationsAI-estimated

deploymentCloud/SaaS
open source✅ Yes
api available✅ Yes
support optionsEmail, Priority support on Advanced/Enterprise
key integrationsSegment, Tinybird, RudderStack, Stripe, Zapier

Key Features of Dub

Creates branded short links on a custom domain with QR codes, geo/device targeting, and deep linking
Tracks the full customer journey from a link click through to a completed conversion in real time
Runs affiliate and referral programs with automated payouts and customizable commission structures
Provides an embedded referral dashboard partners can use to track their own performance
Handles global payout processing including tax compliance for partner payments
Offers a REST API, an MCP server, and SDKs in TypeScript, Python, Go, PHP, and Ruby
Integrates with Segment, Tinybird, and RudderStack for downstream analytics pipelines

Use Cases for Dub

1

Affiliate program management

Marketing teams launch and track an affiliate program with automated commission payouts through Dub.

2

Branded link tracking

Growth teams replace generic short links with branded, trackable links on their own domain.

3

Attribution across the funnel

Teams trace a customer from an initial marketing link click through to a final purchase for accurate ROI reporting.

4

Embedding link infrastructure in a product

Developers use Dub's API and SDKs to add branded link creation and tracking directly into their own app.

Pros & Cons of Dub

Pros

  • Combines link shortening, analytics, and affiliate management in one platform
  • Broad SDK support across five languages
  • Open source core available for self-hosting
  • Used by well-known companies like Vercel and Twilio

Cons

  • No free tier, entry price starts at $90/month
  • Pricing is built around partner payout volume, which can outgrow a plan quickly
  • Overkill for teams that just want a simple link shortener

Frequently Asked Questions

Does Dub have a free plan?

No, Dub's plans start at $90/month for the Business tier; there is no permanently free tier.

Can Dub manage an affiliate program?

Yes, Dub includes full partner program management with automated payouts and commission structures.

Is Dub open source?

Yes, Dub's core is open source under AGPLv3, with some enterprise features under a commercial license.

What languages does Dub provide SDKs for?

Dub offers SDKs in TypeScript, Python, Go, PHP, and Ruby, plus a REST API and MCP server.

Pricing Overview

View full pricing →
Paid (Subscription)

Business

$90

Advanced

$300

Enterprise

Custom

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About the Product

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Target AudienceGrowth and marketing teams running affiliate or referral programs

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Tags

link-shortenerattributionaffiliate-marketinganalyticsopen-source

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