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Frase

Frase

An AI content platform that researches, drafts, and monitors SEO and AI-search visibility.

softwareAI Writing & Contentseo-contentai-writingcontent-marketing
Our Verdict

Best for

SEO and content teams wanting research, drafting, and AI-citation tracking in one tool

Skip if

You only need a simple standalone AI writing assistant without SEO tooling

What is Frase?

Frase is a content operations platform that helps teams rank on Google and get cited by AI search engines like ChatGPT and Perplexity. It automates the content lifecycle from research and outlining through AI-assisted drafting, publishing, and ongoing performance monitoring, with a Site Audit tool that scores pages for SEO and AI readiness. Beyond drafting, Frase tracks whether a brand's content is being cited across AI answer engines including ChatGPT, Perplexity, Claude, and Gemini, and its Content Guard feature detects ranking or traffic decay and can auto-draft fixes. It publishes directly to platforms like WordPress, Webflow, Sanity, and Wix, and is aimed at content marketers, SEO teams, and agencies managing multiple sites.

SpecificationsAI-estimated

deploymentCloud/SaaS
open source❌ No
api available❌ No
support optionsFree trial, help documentation
key integrationsWordPress, Webflow, Sanity, Wix

Key Features of Frase

Site Audit crawls and scores existing pages for SEO and AI-search readiness.
AI-powered content drafting matches a brand's voice and provides optimization guidance while writing.
Direct publishing integrations with WordPress, Webflow, Sanity, Wix, and its own FraseCMS.
AI Visibility Tracking monitors whether content is cited in ChatGPT, Perplexity, Claude, Gemini, and Google AI answers.
Content Guard detects ranking or traffic decay on published pages and can auto-draft fixes.
Frase Answers captures visitor questions asked directly on a customer's site.

Use Cases for Frase

1

SEO content briefs

Teams generate research-backed outlines and briefs before writing articles.

2

AI search visibility monitoring

Marketers track whether their content is cited by AI answer engines like ChatGPT and Perplexity.

3

Content decay detection

Content Guard flags pages losing rankings or traffic so teams can refresh them.

4

Agency content operations

Agencies managing multiple client sites use Scale plan features for multi-domain reporting.

Pros & Cons of Frase

Pros

  • Combines content drafting, SEO research, and AI-citation tracking in one platform
  • Direct publishing to major CMS platforms saves manual copy-paste work
  • Content Guard proactively flags decaying content
  • 7-day free trial with no credit card required

Cons

  • Starts at $39/month and rises quickly to $103+ for team features
  • Article and audit page limits require higher tiers for larger sites
  • Enterprise features like SSO require custom pricing conversations

Frequently Asked Questions

How much does Frase cost?

Plans start at $39/month (billed yearly) for Starter, up to $239/month for Scale, with custom Enterprise pricing.

Does Frase track AI search citations?

Yes, its AI Visibility Tracking monitors citations across ChatGPT, Perplexity, Claude, Gemini, and Google AI.

Can Frase publish content directly?

Yes, it integrates with WordPress, Webflow, Sanity, Wix, and its own FraseCMS.

Is there a free trial?

Yes, Frase offers a 7-day free trial with no credit card required.

Pricing Overview

View full pricing →
Paid (Subscription)

Starter

$39

Professional

$103

Scale

$239

Enterprise

Custom

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About the Product

Unclaimed Listing
Platforms
Target AudienceContent marketers, SEO teams, and agencies managing multiple sites

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Tags

seo-contentai-writingcontent-marketingai-visibilitysite-audit

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