Frase
An AI content platform that researches, drafts, and monitors SEO and AI-search visibility.
Best for
SEO and content teams wanting research, drafting, and AI-citation tracking in one tool
Skip if
You only need a simple standalone AI writing assistant without SEO tooling
What is Frase?
Frase is a content operations platform that helps teams rank on Google and get cited by AI search engines like ChatGPT and Perplexity. It automates the content lifecycle from research and outlining through AI-assisted drafting, publishing, and ongoing performance monitoring, with a Site Audit tool that scores pages for SEO and AI readiness. Beyond drafting, Frase tracks whether a brand's content is being cited across AI answer engines including ChatGPT, Perplexity, Claude, and Gemini, and its Content Guard feature detects ranking or traffic decay and can auto-draft fixes. It publishes directly to platforms like WordPress, Webflow, Sanity, and Wix, and is aimed at content marketers, SEO teams, and agencies managing multiple sites.
SpecificationsAI-estimated
Key Features of Frase
Use Cases for Frase
SEO content briefs
Teams generate research-backed outlines and briefs before writing articles.
AI search visibility monitoring
Marketers track whether their content is cited by AI answer engines like ChatGPT and Perplexity.
Content decay detection
Content Guard flags pages losing rankings or traffic so teams can refresh them.
Agency content operations
Agencies managing multiple client sites use Scale plan features for multi-domain reporting.
Pros & Cons of Frase
Pros
- Combines content drafting, SEO research, and AI-citation tracking in one platform
- Direct publishing to major CMS platforms saves manual copy-paste work
- Content Guard proactively flags decaying content
- 7-day free trial with no credit card required
Cons
- Starts at $39/month and rises quickly to $103+ for team features
- Article and audit page limits require higher tiers for larger sites
- Enterprise features like SSO require custom pricing conversations
Frequently Asked Questions
How much does Frase cost?
Plans start at $39/month (billed yearly) for Starter, up to $239/month for Scale, with custom Enterprise pricing.
Does Frase track AI search citations?
Yes, its AI Visibility Tracking monitors citations across ChatGPT, Perplexity, Claude, Gemini, and Google AI.
Can Frase publish content directly?
Yes, it integrates with WordPress, Webflow, Sanity, Wix, and its own FraseCMS.
Is there a free trial?
Yes, Frase offers a 7-day free trial with no credit card required.
Pricing Overview
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