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HEY

HEY

Privacy-focused email service from 37signals that screens new senders before they reach your inbox.

softwareEmail Servicesemail servicescreened inboxprivacy email
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What is HEY?

HEY is a from-scratch email service built by 37signals (the makers of Basecamp) around the idea that email should work the way you want, not the way senders want. The Screener requires approval before a new sender can reach you, the Imbox holds mail from people and services you care about, Paper Trail files away receipts and confirmations, and the Feed turns newsletters into a browsable, non-intrusive stream. HEY includes an integrated calendar, blocks tracking pixels used by marketers to spy on when and where you open email, and offers HEY World for publishing a personal blog straight from your inbox. It's available as a personal @hey.com account, a family plan, or HEY for Domains for teams who want the same experience on their own custom domain.

SpecificationsAI-estimated

deploymentCloud/SaaS
open source❌ No

Key Features of HEY

The Screener requires first-time senders to be approved before any of their future emails reach your inbox.
The Imbox isolates mail from people and services you've chosen to hear from, separate from everything else.
Paper Trail automatically files receipts, confirmations, and other transactional email away from conversations.
The Feed converts newsletters into a scrollable, magazine-style stream instead of cluttering the inbox.
Built-in spy pixel blocking prevents senders from tracking when and where you open their email.
HEY Calendar is integrated directly alongside email rather than sold as a separate product.
HEY for Domains extends the same screening and organization model to a company's own custom domain.
HEY World lets users publish a simple personal blog by emailing a special address.

Use Cases for HEY

1

Escaping spam and cold outreach

The Screener stops unapproved senders from ever landing in the inbox until manually let in.

2

Separating receipts from conversations

Paper Trail automatically routes order confirmations and receipts away from the main Imbox.

3

Reading newsletters without inbox clutter

The Feed turns subscribed newsletters into a browsable stream instead of mixing them with other mail.

4

Running team email on a custom domain

HEY for Domains gives a company the same screening and organization tools on its own domain with shared threads.

Pros & Cons of HEY

Pros

  • Genuinely different approach to inbox triage compared to conventional email clients
  • Strong, explicit stance against tracking pixels and data harvesting
  • Clean, opinionated interface with calendar built in
  • Team plan brings the same screening model to company domains

Cons

  • No free tier and no monthly option for personal accounts
  • Switching your primary email to @hey.com or a new domain is a bigger commitment than trying a new client
  • Team plan requires giving up the standalone @hey.com address and blog features

Frequently Asked Questions

Who makes HEY?

HEY is built and operated by 37signals, the company behind Basecamp.

Is there a free trial?

HEY for You offers a 30-day free trial with no credit card required; HEY for Domains does not offer a free trial.

Can I use HEY with my own domain?

Yes, HEY for Domains lets teams use the HEY experience on a custom company domain, billed per user monthly.

Does HEY block email tracking?

Yes, HEY blocks spy pixels that many marketers and senders use to detect when and where you open an email.

Pricing Overview

View full pricing →
Paid (Subscription)

HEY for You

$99

HEY for Domains

$12/user (first user $10)

HEY for Families

$179

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Best For

🧑‍💻Freelancers🏪Small Business Owners🌐Remote Teams

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About the Product

Unclaimed Listing
Platforms
WebMacWindowsLinuxiOSAndroid
Target AudienceIndividuals and small teams who want a screened, privacy-focused inbox

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Tags

email servicescreened inboxprivacy email37signalsteam email

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