Loomly
AI-assisted social media calendar for planning, scheduling, and approving posts.
Best for
Agencies and marketing teams that need client approval workflows for social content.
Skip if
You are a solo creator who does not need approval steps or multi-user roles.
What is Loomly?
Loomly is a social media management platform built around a shared content calendar where teams plan, create, and approve posts before they go live across more than ten channels including Facebook, Instagram, LinkedIn, TikTok, and YouTube. It includes AI-powered content generation for captions and images, plus approval workflows and role-based permissions aimed at agencies and marketing teams that need sign-off before publishing. Beyond scheduling, Loomly offers AI-assisted comment and DM responses, social listening for trend monitoring, and performance analytics with a 'brand intelligence' feature that learns from past post performance to guide future content decisions.
SpecificationsAI-estimated
Key Features of Loomly
Use Cases for Loomly
Agency client approval workflows
Route social posts through a client sign-off process before scheduling them live.
Multi-brand content calendars
Manage unlimited calendars across many social accounts from one dashboard.
AI-assisted caption writing
Generate first-draft captions and images using built-in AI tools.
Social trend monitoring
Track relevant conversations and trends to inform upcoming content.
Pros & Cons of Loomly
Pros
- Strong approval workflow and role permissions suited to agencies and larger teams
- AI content generation built directly into the calendar workflow
- Unlimited users available on the Beyond plan
- 7-day free trial with no credit card required
Cons
- Starter plan is limited to 12 social accounts and 3 users
- Jump in price from Starter to Beyond is significant
- Enterprise pricing requires contacting sales rather than self-serve checkout
Frequently Asked Questions
How many social accounts can I connect on the Starter plan?
The Starter plan supports 12 social accounts and 3 users.
Does Loomly include AI content generation?
Yes, it offers AI-powered caption and image generation as part of its content tools.
Is there a free trial?
Yes, Loomly offers a 7-day free trial with no credit card required.
Does Loomly support approval workflows?
Yes, custom roles and approval workflows are available, expanding on higher-tier plans.
Pricing Overview
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