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Loomly

Loomly

AI-assisted social media calendar for planning, scheduling, and approving posts.

Our Verdict

Best for

Agencies and marketing teams that need client approval workflows for social content.

Skip if

You are a solo creator who does not need approval steps or multi-user roles.

What is Loomly?

Loomly is a social media management platform built around a shared content calendar where teams plan, create, and approve posts before they go live across more than ten channels including Facebook, Instagram, LinkedIn, TikTok, and YouTube. It includes AI-powered content generation for captions and images, plus approval workflows and role-based permissions aimed at agencies and marketing teams that need sign-off before publishing. Beyond scheduling, Loomly offers AI-assisted comment and DM responses, social listening for trend monitoring, and performance analytics with a 'brand intelligence' feature that learns from past post performance to guide future content decisions.

SpecificationsAI-estimated

deploymentCloud/SaaS
open source❌ No
api available❌ No
support optionsEmail support, priority support on Enterprise
key integrationsFacebook, Instagram, LinkedIn, TikTok, YouTube

Key Features of Loomly

Shared content calendar lets teams plan and visualize posts across all connected channels in one view.
Approval workflows route drafts through reviewers before they can be published, with role-based permissions.
AI-powered content generation helps draft captions and images directly inside the platform.
AI-assisted responses help teams reply faster to comments and direct messages.
Social listening tools monitor trends and mentions relevant to the brand.
Brand intelligence feature analyzes past post performance to suggest what to post next.
Supports scheduling across 10+ channels including Facebook, Instagram, LinkedIn, TikTok, and YouTube.

Use Cases for Loomly

1

Agency client approval workflows

Route social posts through a client sign-off process before scheduling them live.

2

Multi-brand content calendars

Manage unlimited calendars across many social accounts from one dashboard.

3

AI-assisted caption writing

Generate first-draft captions and images using built-in AI tools.

4

Social trend monitoring

Track relevant conversations and trends to inform upcoming content.

Pros & Cons of Loomly

Pros

  • Strong approval workflow and role permissions suited to agencies and larger teams
  • AI content generation built directly into the calendar workflow
  • Unlimited users available on the Beyond plan
  • 7-day free trial with no credit card required

Cons

  • Starter plan is limited to 12 social accounts and 3 users
  • Jump in price from Starter to Beyond is significant
  • Enterprise pricing requires contacting sales rather than self-serve checkout

Frequently Asked Questions

How many social accounts can I connect on the Starter plan?

The Starter plan supports 12 social accounts and 3 users.

Does Loomly include AI content generation?

Yes, it offers AI-powered caption and image generation as part of its content tools.

Is there a free trial?

Yes, Loomly offers a 7-day free trial with no credit card required.

Does Loomly support approval workflows?

Yes, custom roles and approval workflows are available, expanding on higher-tier plans.

Pricing Overview

View full pricing →
Paid (Subscription)

Starter

$49/month

Beyond

$249/month

Enterprise

Custom

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About the Product

Unclaimed Listing
Platforms
Target AudienceMarketing teams and agencies managing multiple social accounts

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