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Apollo.io vs Dealight

Side-by-side comparison of features, pricing, ratings, and alternatives.

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Apollo.io
Apollo.ioAI-powered sales platform combining prospecting data, outreach, and deal management.
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Dealight
DealightThe Future of AI-Driven Sales for Smarter Growth
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Overview
Description

Apollo.io is a unified sales intelligence and engagement platform that combines a database of 240M+ verified contacts and 30M+ company profiles with outbound campaign tools, inbound lead routing, and deal execution features. It's positioned to replace several separate prospecting, outreach, and pipeline tools with one integrated system used by over 600,000 companies.

Dealight is an AI-powered LinkedIn sales assistant that automates prospecting, outreach, and engagement to help B2B teams generate more pipeline. The AI uses smart targeting, company research, personalized messaging, and continuous optimization to engage the right prospects on LinkedIn.

Pricing
Freemium
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Category
Marketing Platforms
AI Marketing
Best for
Sales teams, SDRs, and revenue operations professionals
B2B sales teams, founders, SDRs, BDRs, and growth teams using LinkedIn
Specifications
deployment
Cloud/SaaS
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api available
Yes
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key integrations
Salesforce, HubSpot, Outreach, SalesLoft, Marketo
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Rating
—
4.8/5 (claimed on website)
Pricing
—
Not publicly disclosed
Platform
—
LinkedIn
AI Feature
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AI-powered message crafting, ICP targeting, and campaign optimization
Pros & Cons
Pros
  • Combines prospecting database, outreach, and deal tools that often require separate subscriptions elsewhere
  • Free plan is permanently free rather than a time-limited trial
  • Large, actively maintained contact and company database
  • Deep CRM integrations with Salesforce and HubSpot
  • Automates LinkedIn outreach and follow-ups
  • Focuses on hyper-targeted ideal customer profile (ICP) matching
  • AI crafts natural, non-spammy messages
  • Deep company research includes hiring trends and real-time insights
Cons
  • Credit-based system for emails, phone numbers, and enrichment can get confusing to budget for
  • Higher-value features like call recording minutes and workflow automation are gated to paid tiers
  • Non-Gmail/Microsoft email account connection requires a paid plan
  • No pricing details listed on the website
  • Heavy reliance on LinkedIn makes it dependent on platform policies and compliance
  • Limited independent reviews or public social proof beyond website claims
  • Automation on LinkedIn may have LinkedIn account restriction risks
Community & Metrics
Upvotes
0
0
User rating
Not enough data
Not enough data

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The Verdict

AI-generated from listing data

Apollo.io offers a free, all‑in‑one sales platform with a large contact database and CRM integrations, while Dealight focuses narrowly on AI‑driven LinkedIn outreach with no disclosed pricing.

Key differences

  • •Contact database: Apollo provides 240 M contacts vs. Dealight relies on LinkedIn only.
  • •Pricing transparency: Apollo has a permanent free tier; Dealight’s pricing is not disclosed.
  • •Channel coverage: Apollo supports email, phone, and multichannel outreach; Dealight is limited to LinkedIn.
  • •Integrations: Apollo integrates with major CRMs (Salesforce, HubSpot, etc.); Dealight lists no integrations.
  • •Risk profile: Dealight’s heavy LinkedIn automation may trigger platform restrictions, whereas Apollo’s SaaS model has no such dependency.
DimensionWinner

Pricing & value

Apollo offers a permanently free starter plan; Dealight does not publish any pricing information.

Apollo.io

Ease of use / learning curve

Dealight’s focus on LinkedIn automation provides a single‑channel UI, likely simpler than Apollo’s broader feature set.

Dealight

Features & depth

Apollo includes a massive contact database, AI call insights, and multi‑channel outreach; Dealight is limited to LinkedIn messaging.

Apollo.io

Integrations & ecosystem

Apollo lists native integrations with Salesforce, HubSpot, Outreach, SalesLoft, and Marketo; Dealight lists none.

Apollo.io

Collaboration

Apollo’s deal execution tools (call recording, AI insights) support team collaboration; Dealight’s collaboration features are not specified.

Apollo.io

Scalability

Apollo’s cloud SaaS model and credit system support growth across channels; Dealight is confined to LinkedIn limits.

Apollo.io

Support & security

Both provide no specific support or security details in the supplied facts.

Tie

Choose Apollo.io if…

Teams needing a full sales stack, email/phone outreach, and a free entry point.

Choose Dealight if…

Businesses that only prospect on LinkedIn and want AI‑crafted messages without paying upfront.

Common questions

What is the cost to start using each platform?

Apollo.io has a permanently free starter plan; Dealight does not disclose pricing on its website.

Can I reach prospects outside of LinkedIn with Dealight?

No, Dealight’s features are limited to LinkedIn outreach and follow‑ups.

Does Apollo.io integrate with my existing CRM?

Yes, Apollo lists native integrations with Salesforce, HubSpot, Outreach, SalesLoft, and Marketo.