Apollo.io
AI-powered sales platform combining prospecting data, outreach, and deal management.
Best for
Sales teams that want prospecting data, outreach, and pipeline tools in one platform
Skip if
You only need a simple contact database without outreach or deal tools
What is Apollo.io?
Apollo.io is a unified sales intelligence and engagement platform that combines a database of 240M+ verified contacts and 30M+ company profiles with outbound campaign tools, inbound lead routing, and deal execution features. It's positioned to replace several separate prospecting, outreach, and pipeline tools with one integrated system used by over 600,000 companies.
SpecificationsAI-estimated
Key Features of Apollo.io
Use Cases for Apollo.io
B2B prospecting
Search Apollo's database for verified contacts and companies matching an ideal customer profile.
Multichannel outbound campaigns
Run AI-assisted, multi-touch email and call sequences with deliverability safeguards built in.
Inbound lead qualification
Identify anonymous website visitors, enrich inbound form submissions, and route leads automatically.
Sales call intelligence
Record sales calls and get AI-generated insights and pre-meeting briefings to improve close rates.
Pros & Cons of Apollo.io
Pros
- Combines prospecting database, outreach, and deal tools that often require separate subscriptions elsewhere
- Free plan is permanently free rather than a time-limited trial
- Large, actively maintained contact and company database
- Deep CRM integrations with Salesforce and HubSpot
Cons
- Credit-based system for emails, phone numbers, and enrichment can get confusing to budget for
- Higher-value features like call recording minutes and workflow automation are gated to paid tiers
- Non-Gmail/Microsoft email account connection requires a paid plan
Frequently Asked Questions
Is Apollo.io really free?
Yes, its Starter plan is described as free forever, with 900 credits per seat per year, separate from any time-limited trial.
What are Apollo credits used for?
Credits unlock access to emails, phone numbers, and data enrichment, with different actions consuming different credit amounts.
Does Apollo integrate with my CRM?
Yes, it integrates with Salesforce, HubSpot, Outreach, SalesLoft, Marketo, and other tools, with API access on Custom plans.
Is there a free trial of paid features?
Yes, trial plans include 100 credits and most features of the selected plan for a limited period.
Pricing Overview
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