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Matomo vs Wix

Side-by-side comparison of features, pricing, ratings, and alternatives.

Heads up: Matomo and Wix are in different categories and aren't listed as alternatives โ€” this comparison may not be meaningful.
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Matomo
MatomoOpen-source web analytics that puts your data back in your hands
Wix
WixFlexible drag-and-drop website builder for everyone.
Overview
Description

Matomo is a powerful, open-source web analytics platform that gives you full control over your data. It can be selfโ€‘hosted or used as a cloud service, ensuring privacy and compliance with data protection regulations. Designed for web analysts, marketers, and developers, Matomo provides detailed insights without sacrificing data ownership. Its flexible integrations with popular CMSs like WordPress, Joomla, and Drupal make it easy to add analytics to any site.

Wix is a beginner-friendly website builder with pixel-level drag-and-drop freedom, an app market, and AI site-generation tools. It suits small businesses and individuals who want control without code.

Pricing
Free
Freemium

Free tier with Wix branding; paid plans from about $17/month.

Category
Web Analytics
Website Builders
Best for
Web analysts and marketers
Individuals and small businesses
Specifications
Spec source
AI-estimated
AI-estimated
open source
Yes
No
github stars
21,717
โ€”
api available
Yes
Yes
support options
Community support, documentation, and forums
โ€”
key integrations
WordPress, Joomla, Drupal, and other content management systems
โ€”
primary language
PHP
โ€”
platforms
โ€”
Web
deployment
โ€”
Cloud/SaaS
Pros & Cons
Pros
  • Full data ownership and privacy
  • Extensive customization and plugin ecosystem
  • Free core version with rich features
  • Strong community support and documentation
  • Very flexible editor
  • Beginner-friendly
  • Large template and app selection
  • Free tier to start
Cons
  • Selfโ€‘hosting requires technical setup and maintenance
  • Advanced features may need paid plugins or cloud subscription
  • User interface can feel less polished than some commercial rivals
  • Canโ€™t switch templates easily
  • Free tier shows ads
  • Sites can get bloated
Community & Metrics
Upvotes
0
5
User rating
Not enough data
4.3 (4)

What reviewers say

Matomo Reviews

No reviews yet.

Wix Reviews

4.3 (4)
Anonymous

Solid choice

Wix has been part of our stack. Large template and app selection. Minor gripe: free tier shows ads. Would recommend.

Anonymous

Solid choice

Wix has been part of our stack. Large template and app selection. No real complaints. Would recommend.

Anonymous

Recommend Wix

Wix has been part of our stack. Large template and app selection. Minor gripe: free tier shows ads. Would recommend.

Read all reviews โ†’

More alternatives & similar tools

Alternatives to Matomo

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Umami
Umami

Simple, easy-to-use analytics

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Plausible Analytics
Plausible Analytics

Lightweight, privacy-friendly web analytics.

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PostHog
PostHog

Self-hosted product analytics

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GoAccess
GoAccess

Fast, realโ€‘time web log analyzer for system administrators

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Alternatives to Wix

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Squarespace
Squarespace

All-in-one website builder with designer templates.

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WordPress
WordPress

The open-source CMS powering much of the web.

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