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Simple Analytics

Simple Analytics is a cookieless, privacy-first web analytics platform that tracks website visitors without cookies, personal data, or consent banners. Because it does not rely on tracking identifiers, it captures the 20-60% of traffic that consent-gated tools like Google Analytics lose when visitors decline tracking, giving teams a fuller picture of their actual traffic. The product is EU-owned and hosted out of Amsterdam, built around GDPR and CCPA compliance by design, and is used by organizations including Bloomberg, Michelin, Hyundai, and UK government sites. It offers a simple one-page dashboard, API and data export access, and can run alongside an existing GA4 setup as a complementary data layer rather than a full replacement.

Matomo

Matomo is a powerful, open-source web analytics platform that gives you full control over your data. It can be self‑hosted or used as a cloud service, ensuring privacy and compliance with data protection regulations. Designed for web analysts, marketers, and developers, Matomo provides detailed insights without sacrificing data ownership. Its flexible integrations with popular CMSs like WordPress, Joomla, and Drupal make it easy to add analytics to any site.

Umami

Umami is a simple, easy-to-use analytics solution that helps you track website data without compromising user privacy. It's a self-hosted, open-source alternative to Google Analytics.

Pirsch Analytics

Pirsch is a privacy-focused web analytics platform positioned as a Google Analytics alternative. It tracks visitor behavior and site performance without cookies or personally identifiable information, which the company says lets sites skip GDPR consent banners entirely. Data is hosted on servers in Germany and the platform is built to comply with GDPR, CCPA, PECR, and Schrems II. Beyond basic traffic stats, Pirsch supports funnel analysis, session exploration, custom event tracking, conversion goals, and A/B testing with tag-based segmentation. It offers plugins for WordPress, React, Vue, Angular, Laravel, Drupal, Framer, and Webflow, plus data import from Plausible, Fathom, or Google Analytics for teams switching tools.

Rybbit

Rybbit is an open source alternative to Google Analytics built for teams that want detailed behavioral insight without tracking cookies or bloated scripts. A single 18 KB tag captures pageviews, clicks, form submissions, link clicks, and errors automatically, and the dashboard turns that data into real-time views, conversion funnels, user journeys, and Core Web Vitals reports. Beyond standard analytics, Rybbit adds session replay so teams can watch real visitor sessions to debug UX issues, plus an MCP server that lets AI assistants query site analytics directly. It ships as a self-hostable Docker stack on ClickHouse and Postgres, or as a managed cloud service, and is GDPR/CCPA compliant out of the box since it never sets tracking cookies.

Clicky Analytics

Clicky is a real-time web analytics platform used by more than a million websites as a privacy-friendly alternative to Google Analytics. It shows individual visitors, page views, and JavaScript events as they happen, with anonymized, GDPR/CCPA-friendly tracking that avoids collecting personal data for many use cases. Beyond core traffic reporting, Clicky bundles heatmaps, uptime monitoring, media (video/audio) tracking, and advanced segmentation and bot filtering into its paid Pro tiers, while a free plan covers a single site with modest daily page views. Plans scale from a $9.99/month Pro tier up to custom Enterprise pricing for very high-traffic sites.