Simple Analytics

Umami

Umami is a simple, easy-to-use analytics solution that helps you track website data without compromising user privacy. It's a self-hosted, open-source alternative to Google Analytics.

Pirsch Analytics

Pirsch is a privacy-focused web analytics platform positioned as a Google Analytics alternative. It tracks visitor behavior and site performance without cookies or personally identifiable information, which the company says lets sites skip GDPR consent banners entirely. Data is hosted on servers in Germany and the platform is built to comply with GDPR, CCPA, PECR, and Schrems II. Beyond basic traffic stats, Pirsch supports funnel analysis, session exploration, custom event tracking, conversion goals, and A/B testing with tag-based segmentation. It offers plugins for WordPress, React, Vue, Angular, Laravel, Drupal, Framer, and Webflow, plus data import from Plausible, Fathom, or Google Analytics for teams switching tools.

GoatCounter

GoatCounter is an open-source web analytics platform positioned as a privacy-conscious alternative to Google Analytics and Matomo. It identifies unique visits without cookies or unique tracking identifiers and does not persistently store personal data, which the project says avoids the need for a GDPR consent notice. The tracking script adds roughly 3.5KB to a page and can be installed via a JavaScript tag, an image-based tracker, backend middleware, or log file import. The hosted service at goatcounter.com is free for reasonable use on personal sites and small-to-medium businesses, funded by GitHub Sponsors donations, while the fully open-source codebase is available for anyone who wants to self-host it for complete control over their data. It reports standard metrics like browser, location, screen size, referrers, and campaigns in a simple, no-frills dashboard.

Plausible Analytics

Plausible is a simple, privacy-first web analytics tool that is cookie-free and GDPR-compliant, with a script far lighter than Google Analytics. It is open source and can be self-hosted.

Fathom Analytics

Fathom Analytics is a website analytics tool that prioritizes user privacy. It provides insights into website traffic and behavior without using cookies or collecting personal data. Fathom Analytics is designed to help website owners understand their audience and make data-driven decisions without compromising user privacy.

Clicky Analytics

Clicky is a real-time web analytics platform used by more than a million websites as a privacy-friendly alternative to Google Analytics. It shows individual visitors, page views, and JavaScript events as they happen, with anonymized, GDPR/CCPA-friendly tracking that avoids collecting personal data for many use cases. Beyond core traffic reporting, Clicky bundles heatmaps, uptime monitoring, media (video/audio) tracking, and advanced segmentation and bot filtering into its paid Pro tiers, while a free plan covers a single site with modest daily page views. Plans scale from a $9.99/month Pro tier up to custom Enterprise pricing for very high-traffic sites.