Fathom Analytics vs Simple Analytics
Side-by-side comparison of features, pricing, ratings, and alternatives.
Fathom Analytics is a website analytics tool that prioritizes user privacy. It provides insights into website traffic and behavior without using cookies or collecting personal data. Fathom Analytics is designed to help website owners understand their audience and make data-driven decisions without compromising user privacy.
Simple Analytics is a cookieless, privacy-first web analytics platform that tracks website visitors without cookies, personal data, or consent banners. Because it does not rely on tracking identifiers, it captures the 20-60% of traffic that consent-gated tools like Google Analytics lose when visitors decline tracking, giving teams a fuller picture of their actual traffic. The product is EU-owned and hosted out of Amsterdam, built around GDPR and CCPA compliance by design, and is used by organizations including Bloomberg, Michelin, Hyundai, and UK government sites. It offers a simple one-page dashboard, API and data export access, and can run alongside an existing GA4 setup as a complementary data layer rather than a full replacement.
- Respects user privacy
- Easy to use and understand
- Customizable dashboards and alerts
- GDPR compliant
- No cookie consent banner needed, which can improve conversion rates and UX
- Captures traffic that consent-gated analytics tools systematically miss
- EU-hosted with GDPR compliance built into the architecture, not bolted on
- Simple, uncluttered dashboard that avoids the complexity of GA4
- Limited advanced features
- No free plan available
- Limited integrations with third-party tools
- Steep learning curve for non-technical users
- Entry plan starts at $20/month with no permanent free tier for production sites
- Less granular event- and funnel-tracking depth than full-featured tools like GA4 or Mixpanel
- Enterprise pricing is not published and requires a sales conversation
More alternatives & similar tools
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Open-source, privacy-aware web analytics that's free for personal and small business sites.
Privacy-focused, cookie-free web analytics that skips consent banners entirely.
Alternatives to Simple Analytics
View all →Privacy-focused, cookie-free web analytics that skips consent banners entirely.
Open-source, privacy-aware web analytics that's free for personal and small business sites.
The Verdict
AI-generated from listing dataSimple Analytics offers EU‑hosted, GDPR‑by‑design analytics with more enterprise‑grade integrations, while Fathom is a simpler, privacy‑first tool with fewer integrations and a higher learning curve for non‑technical users.
Key differences
- •Simple Analytics provides native Looker Studio and Power BI integrations; Fathom only lists WordPress, Shopify, GTM.
- •Simple Analytics includes an enterprise plan with SSO and SLA; Fathom has no published enterprise tier.
- •Simple Analytics’ dashboard is described as uncluttered and single‑page; Fathom’s interface is labeled simple but noted as having a steep learning curve for non‑technical users.
- •Pricing starts at $20 / month for Simple Analytics with no free tier; Fathom also has no free plan and does not disclose entry pricing.
- •Support options differ: Simple Analytics offers email and priority enterprise support, while Fathom adds live chat.
Pricing & value
Simple Analytics starts at $20/month; both lack free tiers, but Simple Analytics lists pricing while Fathom’s entry price is unspecified.
Ease of use / learning curve
Simple Analytics advertises a single‑page, glanceable dashboard; Fathom is described as having a steep learning curve for non‑technical users.
Features & depth
Simple Analytics offers campaign parameter tracking, raw data exports, and enterprise SSO; Fathom provides only basic traffic and bounce metrics.
Integrations & ecosystem
Simple Analytics integrates with Looker Studio, Power BI, WordPress, GTM; Fathom lists only WordPress, Shopify, GTM.
Collaboration
Both provide API access, but Simple Analytics’ enterprise plan adds role‑based access control, giving it an edge; however, Fathom’s collaboration features are not specified.
Scalability
Simple Analytics offers an enterprise tier with SLA and SSO, indicating higher scalability for large teams.
Support
Fathom includes live chat in addition to email, whereas Simple Analytics offers only email and priority enterprise support.
Security & privacy
Both are GDPR‑compliant, cookie‑free, and host data in the EU (Simple Analytics explicitly EU‑hosted; Fathom’s hosting location not specified).
Choose Fathom Analytics if…
Small businesses wanting a basic, privacy‑first dashboard and are okay with limited integrations.
Choose Simple Analytics if…
Privacy‑focused agencies needing deeper analytics, enterprise features, and BI integrations.
Common questions
Which tool offers more advanced integrations for data visualization?
Simple Analytics integrates with Looker Studio and Power BI; Fathom only lists WordPress, Shopify, and GTM.
Is there a free tier available for either product?
No; both products require a paid subscription and do not offer a permanent free tier.
What enterprise‑level security or access controls are provided?
Simple Analytics’ enterprise plan adds SSO and role‑based access control; Fathom does not specify any enterprise‑level security features.