Simple Analytics
Privacy-friendly web analytics that sees the traffic Google Analytics misses.
Alternatives
Choose Plausible Analytics if…
- you need a free self‑hosted solution
- you want a sub‑1 KB tracking script
- you prefer open‑source software you can audit
- you are on a tight budget and can’t afford $20 / month
Choose Umami if…
- you want a free, self‑hosted analytics solution
- you have technical expertise to run your own server
- you need real‑time data without a subscription fee
- you prefer open‑source code you can modify
Choose Pirsch Analytics if…
- you need on‑premise analytics for strict data residency
- you want ready‑made plugins for WordPress, React, Vue,
- you require SAML SSO integration in the enterprise tier
Choose GoatCounter if…
- you need a zero‑cost analytics tool for personal or
- you want to host the data yourself to avoid any third‑party
- you prefer a tiny tracking script to keep page load fast
- you are comfortable managing a simple server for analytics
Choose Fathom Analytics if…
- you need real‑time traffic data during live events
- you prefer a simple, non‑technical interface for quick
- you want a privacy‑first tool without a free tier
- you value built‑in GDPR compliance without extra
How to Decide
Simple Analytics is known for privacy‑friendly web analytics that tracks without cookies and is EU‑hosted for GDPR‑compliant sites, used by privacy‑conscious website owners, marketers and agencies. The alternatives split into a few clear camps: Pirsch Analytics leans on on‑premise self‑hosting and SAML SSO for enterprise control; GoatCounter is chosen for its genuinely free tier and fully open‑source code that can be self‑hosted; Umami stands out with self‑hosted open‑source deployment supporting multiple storage back‑ends; Plausible Analytics emphasizes an open‑source, lightweight (<1 KB) script that can be self‑hosted; Fathom Analytics focuses on real‑time traffic data with customizable dashboards and alerts.
When weighing these options, look at (1) the pricing model – whether the tool is free, subscription‑based, or requires a sales‑talk for enterprise tiers; (2) the deployment option – cloud SaaS versus self‑hosted or on‑premise, which affects control and maintenance effort; (3) the depth of analytics – real‑time dashboards, custom events, funnel or session analysis versus a basic single‑page overview; and (4) the openness of the platform – open‑source/self‑hostable solutions give full data ownership, while closed‑source SaaS relies on the vendor’s hosting and support.
All Alternatives
“Umami is a simple, self‑hosted, privacy‑focused analytics solution comparable in core purpose.”
“Pirsch provides cookie‑free, GDPR‑compliant tracking and positions itself as a Google Analytics alternative.”
“GoatCounter is a lightweight, cookieless analytics tool that appeals to privacy‑focused site owners.”
“Plausible offers the same cookieless, privacy‑first web analytics with a similar subscription model.”
“Fathom is a privacy‑first, cookie‑free analytics service targeting the same market as Simple Analytics.”
“Privacy‑friendly web analytics that directly competes with Google Analytics like Clicky.”
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