Creatio
No-code CRM and workflow automation platform combining AI agents with unlimited customization.
Best for
Enterprises that want a no-code platform to build a fully custom CRM and AI-driven workflows
Skip if
You are a small team wanting simple, cheap CRM without a large annual commitment
What is Creatio?
Creatio is an AI-native, no-code CRM platform that lets organizations build and customize sales, marketing, and service applications without traditional development. Its Business Studio and AI Studio tools let admins design workflows, data models, and AI agents visually, while Creatio.ai adds generative and predictive AI across the platform.
SpecificationsAI-estimated
Key Features of Creatio
Use Cases for Creatio
Build custom CRM apps
Use Business Studio to design bespoke sales or service applications without writing code.
Automate sales pipelines
Manage end-to-end sales cycles with configurable pipelines and forecasting.
Deploy AI agents for support
Use AI Studio to create agents that triage and resolve customer service requests.
Orchestrate marketing campaigns
Automate lead scoring, nurture campaigns, and lead-to-revenue handoffs.
Pros & Cons of Creatio
Pros
- Deep no-code customization rivals custom-built applications
- Unified sales, marketing, and service modules on one data model
- Strong recognition in Gartner and Forrester CRM/low-code reports
- AI agent tooling is more mature than many CRM competitors
Cons
- Pricing requires a $10,000 annual minimum, pricing out very small teams
- Steeper learning curve than simpler point-solution CRMs
- Typically requires a demo/sales conversation rather than self-serve signup
Frequently Asked Questions
Is Creatio really no-code?
Yes, Business Studio and Freedom UI let admins build workflows, data models, and screens visually without writing code, though developers can extend it further.
What is the minimum contract size?
New customers typically face a $10,000 annual purchase minimum with standard three-year contract terms.
Does Creatio include AI?
Yes, Creatio.ai provides generative and predictive AI across the platform, with AI Studio for building custom enterprise agents.
Can I buy individual modules?
Yes, Sales, Marketing, and Service products can each be added for roughly $15/user/month on top of the base platform plan.
Pricing Overview
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