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Creatio

Creatio

No-code CRM and workflow automation platform combining AI agents with unlimited customization.

Our Verdict

Best for

Enterprises that want a no-code platform to build a fully custom CRM and AI-driven workflows

Skip if

You are a small team wanting simple, cheap CRM without a large annual commitment

What is Creatio?

Creatio is an AI-native, no-code CRM platform that lets organizations build and customize sales, marketing, and service applications without traditional development. Its Business Studio and AI Studio tools let admins design workflows, data models, and AI agents visually, while Creatio.ai adds generative and predictive AI across the platform.

SpecificationsAI-estimated

deploymentCloud/SaaS
open source❌ No
api available✅ Yes
support optionsEmail, Partner network, Dedicated account support
key integrationsMicrosoft, Google Workspace, various via open API

Key Features of Creatio

Business Studio provides a visual, no-code environment to design custom applications, data models, and processes.
AI Studio manages the full lifecycle of enterprise AI agents, from creation to deployment and monitoring.
AI Twin lets individual employees create personal AI agents to automate their own repetitive tasks.
Bundled Sales, Marketing, and Service modules cover the full lead-to-revenue and support cycle.
Freedom UI allows drag-and-drop redesign of screens, forms, and dashboards without code.
Built-in process mining and case management support complex, industry-specific workflows.
Creatio.ai layers generative and predictive AI across every module, including next-best-action suggestions.

Use Cases for Creatio

1

Build custom CRM apps

Use Business Studio to design bespoke sales or service applications without writing code.

2

Automate sales pipelines

Manage end-to-end sales cycles with configurable pipelines and forecasting.

3

Deploy AI agents for support

Use AI Studio to create agents that triage and resolve customer service requests.

4

Orchestrate marketing campaigns

Automate lead scoring, nurture campaigns, and lead-to-revenue handoffs.

Pros & Cons of Creatio

Pros

  • Deep no-code customization rivals custom-built applications
  • Unified sales, marketing, and service modules on one data model
  • Strong recognition in Gartner and Forrester CRM/low-code reports
  • AI agent tooling is more mature than many CRM competitors

Cons

  • Pricing requires a $10,000 annual minimum, pricing out very small teams
  • Steeper learning curve than simpler point-solution CRMs
  • Typically requires a demo/sales conversation rather than self-serve signup

Frequently Asked Questions

Is Creatio really no-code?

Yes, Business Studio and Freedom UI let admins build workflows, data models, and screens visually without writing code, though developers can extend it further.

What is the minimum contract size?

New customers typically face a $10,000 annual purchase minimum with standard three-year contract terms.

Does Creatio include AI?

Yes, Creatio.ai provides generative and predictive AI across the platform, with AI Studio for building custom enterprise agents.

Can I buy individual modules?

Yes, Sales, Marketing, and Service products can each be added for roughly $15/user/month on top of the base platform plan.

Pricing Overview

View full pricing →
Paid (Subscription)

Growth

$40

Enterprise

$75

Unlimited

$85

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About the Product

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Platforms
Target AudienceMid-market to enterprise businesses needing a highly customizable, no-code CRM

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Tags

no-code CRMworkflow automationAI agentssales automationenterprise CRM

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