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Ecwid

Ecwid

Ecommerce platform for selling products across your website, social media, and marketplaces.

softwareE-Commerceecommerceonline-storemulti-channel-selling
Our Verdict

Best for

Merchants who want to add a synced storefront to an existing site and sell across social and marketplaces.

Skip if

You need a large catalog on the cheapest tier or deep custom storefront design.

What is Ecwid?

Ecwid is an ecommerce platform built around centralized inventory and order management, letting merchants sell the same product catalog across their own website, social channels, and online marketplaces from one dashboard. It plugs into existing sites built on WordPress, Wix, Squarespace, Drupal, and Joomla, and connects sales channels including Instagram, TikTok, Facebook, Google, Pinterest, and Amazon. The platform automates shipping, tax calculation, and payment processing, and includes email marketing, discount automation, and AI-powered product photo enhancement. All plans advertise no transaction fees, with pricing tiers differentiated mainly by product count, staff accounts, and features like abandoned cart recovery and point-of-sale integration.

SpecificationsAI-estimated

deploymentCloud/SaaS
open source❌ No
api available✅ Yes
support optionsEmail, live chat, and phone support depending on plan
key integrationsWordPress, Wix, Squarespace, Instagram, Facebook, TikTok, Amazon, Google Shopping

Key Features of Ecwid

Centralizes inventory and orders across a website, social channels, and marketplaces in one dashboard.
Embeds into existing sites built on WordPress, Wix, Squarespace, Drupal, or Joomla.
Connects sales channels including Instagram, TikTok, Facebook, Google, Pinterest, and Amazon.
Automates shipping rates, tax calculation, and payment processing at checkout.
Includes email marketing and automated discount campaigns.
Uses AI to enhance product photos for listings.
Higher tiers add abandoned cart recovery, subscriptions, and point-of-sale integration.

Use Cases for Ecwid

1

Adding a store to an existing website

Embed a full ecommerce storefront into a WordPress or Squarespace site without migrating platforms.

2

Social commerce

Sync a product catalog to Instagram and Facebook Shops to sell directly from social channels.

3

Marketplace expansion

List the same inventory on Amazon and other marketplaces from one central catalog.

4

In-store and online sync

Use point-of-sale integration on the Unlimited plan to keep in-store and online inventory in sync.

Pros & Cons of Ecwid

Pros

  • No transaction fees advertised on any plan
  • Strong multi-channel and marketplace selling options
  • Can be embedded into an existing website rather than requiring a full rebuild
  • Unlimited bandwidth and storage on all plans

Cons

  • Product limits on lower tiers can force an early upgrade
  • Staff accounts are limited until the Business or Unlimited tier
  • Design flexibility is more limited than a dedicated website builder

Frequently Asked Questions

Does Ecwid charge transaction fees?

No, Ecwid advertises no transaction fees on any of its pricing plans.

Can I add Ecwid to an existing website?

Yes, it integrates with WordPress, Wix, Squarespace, Drupal, and Joomla among others.

Can I sell on social media through Ecwid?

Yes, Venture and higher plans support selling through Instagram and Facebook.

Is there point-of-sale support?

Point-of-sale integration is included on the Unlimited plan.

Pricing Overview

View full pricing →
Paid (Subscription)

Starter

$5/month

Venture

$35/month

Business

$65/month

Unlimited

$149/month

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About the Product

Unclaimed Listing
Platforms
Target AudienceSmall and growing merchants selling across multiple channels

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Tags

ecommerceonline-storemulti-channel-sellinginventory-managementmarketplace-integration

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