
Ecwid
Ecommerce platform for selling products across your website, social media, and marketplaces.
Best for
Merchants who want to add a synced storefront to an existing site and sell across social and marketplaces.
Skip if
You need a large catalog on the cheapest tier or deep custom storefront design.
What is Ecwid?
Ecwid is an ecommerce platform built around centralized inventory and order management, letting merchants sell the same product catalog across their own website, social channels, and online marketplaces from one dashboard. It plugs into existing sites built on WordPress, Wix, Squarespace, Drupal, and Joomla, and connects sales channels including Instagram, TikTok, Facebook, Google, Pinterest, and Amazon. The platform automates shipping, tax calculation, and payment processing, and includes email marketing, discount automation, and AI-powered product photo enhancement. All plans advertise no transaction fees, with pricing tiers differentiated mainly by product count, staff accounts, and features like abandoned cart recovery and point-of-sale integration.
SpecificationsAI-estimated
Key Features of Ecwid
Use Cases for Ecwid
Adding a store to an existing website
Embed a full ecommerce storefront into a WordPress or Squarespace site without migrating platforms.
Social commerce
Sync a product catalog to Instagram and Facebook Shops to sell directly from social channels.
Marketplace expansion
List the same inventory on Amazon and other marketplaces from one central catalog.
In-store and online sync
Use point-of-sale integration on the Unlimited plan to keep in-store and online inventory in sync.
Pros & Cons of Ecwid
Pros
- No transaction fees advertised on any plan
- Strong multi-channel and marketplace selling options
- Can be embedded into an existing website rather than requiring a full rebuild
- Unlimited bandwidth and storage on all plans
Cons
- Product limits on lower tiers can force an early upgrade
- Staff accounts are limited until the Business or Unlimited tier
- Design flexibility is more limited than a dedicated website builder
Frequently Asked Questions
Does Ecwid charge transaction fees?
No, Ecwid advertises no transaction fees on any of its pricing plans.
Can I add Ecwid to an existing website?
Yes, it integrates with WordPress, Wix, Squarespace, Drupal, and Joomla among others.
Can I sell on social media through Ecwid?
Yes, Venture and higher plans support selling through Instagram and Facebook.
Is there point-of-sale support?
Point-of-sale integration is included on the Unlimited plan.
Pricing Overview
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