Tiendanube
Ecommerce platform for building and growing an online store, used by over 180,000 brands across Latin America.
What is Tiendanube?
Tiendanube is an ecommerce platform that lets merchants create and manage an online store, described on its own site as 'the largest platform in Latin America,' with more than 180,000 brands reportedly using it to sell. The platform includes a modular, AI-assisted store editor with more than 65 ready-made layouts, drag-and-drop sections for photos, video and banners, and full style customization for fonts, colors, and spacing. Beyond the storefront, Tiendanube bundles Pago Nube for checkout and payments, Envio Nube for shipping and logistics, Chat Nube for AI-driven WhatsApp sales and support, and Marketing Nube for cart-recovery and re-engagement automations that the company says can lift sales by up to 20%. It also supports selling through social media channels and an integrated point-of-sale for syncing stock between physical and online stores. Pricing runs from a free Inicial plan up to a custom Evolucion plan, with three paid monthly tiers in between.
SpecificationsAI-estimated
Key Features of Tiendanube
Use Cases for Tiendanube
Launching a new online store
Entrepreneurs use the free Inicial plan and ready-made layouts to launch a store without needing a developer.
Selling via WhatsApp
Merchants use Chat Nube to let an AI agent handle sales conversations and close orders directly over WhatsApp.
Omnichannel retail
Businesses with physical locations use the integrated POS to keep stock synced between in-store and online sales.
Recovering abandoned carts
Store owners use Marketing Nube automations to re-engage customers who abandoned a cart and drive repeat purchases.
Pros & Cons of Tiendanube
Pros
- Large, established user base with 180,000+ brands and marketed as the largest ecommerce platform in Latin America.
- Free entry-level plan with no cost to start selling online.
- Payments, shipping, marketing, and WhatsApp sales tools are all natively bundled rather than requiring separate third-party apps.
- Wide range of ready-made design layouts and an AI-assisted editor for building a store without coding.
Cons
- Paid plans (Esencial through Escala) can get expensive at the higher tiers, and pricing is quoted in Argentine pesos, requiring conversion for other markets.
- Highest tier (Evolucion) requires contacting sales rather than transparent self-service pricing.
- Primary branding and market focus is Latin America/Argentina; the same underlying platform operates under the separate 'Nuvemshop' brand in Brazil, which could create brand confusion for cross-border
Frequently Asked Questions
Is there a free plan?
Yes, Tiendanube offers a free Inicial plan intended for merchants just starting to sell online.
What payment options does Tiendanube support?
Tiendanube offers its own integrated checkout, Pago Nube, alongside support for other payment methods and installment plans.
Can I sell on social media through Tiendanube?
Yes, the platform lets merchants sync their catalog, stock, orders and payments to sell directly on social media channels.
Does Tiendanube handle shipping?
Yes, through Envio Nube, which provides shipping infrastructure and data-driven logistics integrated with the store.
Pricing Overview
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