
Metricool
All-in-one social media planning, analytics, and ad management platform.
Best for
Teams that want scheduling, analytics, and ad management combined in one affordable dashboard.
Skip if
You only need lightweight scheduling and don't manage paid ad campaigns.
What is Metricool?
Metricool is a social media management platform that combines content planning, scheduling, analytics, and ad campaign management into a single dashboard, letting teams manage multiple brands and accounts without switching between separate tools. Its drag-and-drop calendar suggests optimal posting times, while a unified inbox handles messages and comments across connected networks. The platform covers Instagram, TikTok, YouTube, LinkedIn, X/Twitter, Threads, Bluesky, Pinterest, Facebook, Twitch, and Google Business Profile, and includes an AI assistant for content generation, competitor analysis, SmartLinks (a link-in-bio tool with click tracking), and a unified dashboard for managing Google, Facebook, and TikTok ad campaigns. Reported customers include Adidas, BMW, and Burger King alongside freelancers and small agencies.
SpecificationsAI-estimated
Key Features of Metricool
Use Cases for Metricool
Multi-brand agency management
Manage scheduling and analytics for up to 50 client brands from one dashboard.
Cross-platform ad reporting
Track Google, Facebook, and TikTok ad campaigns alongside organic social performance.
Competitor benchmarking
Monitor competitor social accounts to compare engagement and posting cadence.
Unified social inbox
Respond to comments and messages across networks without switching apps.
Pros & Cons of Metricool
Pros
- Combines scheduling, analytics, and ad management in one tool
- Covers a wide range of networks including Threads and Bluesky
- Reasonable free plan for testing before committing
- Used by recognizable enterprise brands, suggesting reliability at scale
Cons
- Free plan analytics history is limited to 30 days
- Pricing scales up quickly with brand count on higher tiers
- Some advanced features like Looker Studio connector require the Advanced plan
Frequently Asked Questions
Does Metricool have a free plan?
Yes, the Free plan supports 1 brand, 20 posts per month, and 30 days of analytics storage.
Can Metricool manage ad campaigns?
Yes, Metricool includes a unified dashboard for managing Google, Facebook, and TikTok ad campaigns.
What social networks does Metricool support?
Metricool supports Instagram, TikTok, YouTube, LinkedIn, X/Twitter, Threads, Bluesky, Pinterest, Facebook, Twitch, and Google Business Profile.
Does Metricool have an API?
Yes, API access via Zapier, Make, and MCP is available on the Advanced plan.
Pricing Overview
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