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Metricool

Metricool

All-in-one social media planning, analytics, and ad management platform.

softwareSocial Media ManagementSocial Media AnalyticsContent SchedulingAd Campaign Management
Our Verdict

Best for

Teams that want scheduling, analytics, and ad management combined in one affordable dashboard.

Skip if

You only need lightweight scheduling and don't manage paid ad campaigns.

What is Metricool?

Metricool is a social media management platform that combines content planning, scheduling, analytics, and ad campaign management into a single dashboard, letting teams manage multiple brands and accounts without switching between separate tools. Its drag-and-drop calendar suggests optimal posting times, while a unified inbox handles messages and comments across connected networks. The platform covers Instagram, TikTok, YouTube, LinkedIn, X/Twitter, Threads, Bluesky, Pinterest, Facebook, Twitch, and Google Business Profile, and includes an AI assistant for content generation, competitor analysis, SmartLinks (a link-in-bio tool with click tracking), and a unified dashboard for managing Google, Facebook, and TikTok ad campaigns. Reported customers include Adidas, BMW, and Burger King alongside freelancers and small agencies.

SpecificationsAI-estimated

deploymentCloud/SaaS
open source❌ No
api available✅ Yes
support optionsEmail, live chat
key integrationsGoogle Ads, Facebook Ads, TikTok, Looker Studio, Zapier, Make

Key Features of Metricool

Drag-and-drop content calendar recommends optimal posting times per network.
Unified analytics dashboard tracks performance across all connected social accounts.
Manages Google, Facebook, and TikTok ad campaigns from one interface.
Competitor analysis tracks up to 100+ profiles depending on plan tier.
SmartLinks provide a customizable link-in-bio page with click tracking.
Centralized inbox handles messages and comments across all connected networks.
Team collaboration tools include role assignment and post approval workflows.

Use Cases for Metricool

1

Multi-brand agency management

Manage scheduling and analytics for up to 50 client brands from one dashboard.

2

Cross-platform ad reporting

Track Google, Facebook, and TikTok ad campaigns alongside organic social performance.

3

Competitor benchmarking

Monitor competitor social accounts to compare engagement and posting cadence.

4

Unified social inbox

Respond to comments and messages across networks without switching apps.

Pros & Cons of Metricool

Pros

  • Combines scheduling, analytics, and ad management in one tool
  • Covers a wide range of networks including Threads and Bluesky
  • Reasonable free plan for testing before committing
  • Used by recognizable enterprise brands, suggesting reliability at scale

Cons

  • Free plan analytics history is limited to 30 days
  • Pricing scales up quickly with brand count on higher tiers
  • Some advanced features like Looker Studio connector require the Advanced plan

Frequently Asked Questions

Does Metricool have a free plan?

Yes, the Free plan supports 1 brand, 20 posts per month, and 30 days of analytics storage.

Can Metricool manage ad campaigns?

Yes, Metricool includes a unified dashboard for managing Google, Facebook, and TikTok ad campaigns.

What social networks does Metricool support?

Metricool supports Instagram, TikTok, YouTube, LinkedIn, X/Twitter, Threads, Bluesky, Pinterest, Facebook, Twitch, and Google Business Profile.

Does Metricool have an API?

Yes, API access via Zapier, Make, and MCP is available on the Advanced plan.

Pricing Overview

View full pricing →
Freemium

Free

$0/month

Starter

From $20/month

Advanced

From $53/month

Custom

Contact for pricing

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About the Product

Unclaimed Listing
Platforms
Target AudienceSocial media managers, marketing teams, and agencies managing multiple brands

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Tags

Social Media AnalyticsContent SchedulingAd Campaign ManagementCompetitor AnalysisLink-in-Bio

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