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Omnisend

Omnisend

Email and SMS marketing automation built specifically for ecommerce brands.

softwareMarketing Platformsemail marketingsms marketingecommerce
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Our Verdict

Best for

Ecommerce stores wanting unified email, SMS, and push automation without separate tools.

Skip if

You need advanced enterprise-grade attribution or run outside a supported ecommerce platform.

What is Omnisend?

Omnisend is an omnichannel marketing automation platform that combines email, SMS, and web push notifications into a single workflow builder for online stores. It integrates directly with platforms like Shopify, WooCommerce, BigCommerce, and Wix, pulling in customer and order data so brands can trigger campaigns like abandoned cart reminders, welcome series, and post-purchase follow-ups without manual list management. The platform is positioned as a lower-cost alternative to larger ecommerce marketing suites, with pricing that scales by contact volume rather than flat enterprise fees. It includes pre-built automation workflows, audience segmentation, form and popup builders, and reporting dashboards, aiming to let small and mid-sized merchants run sophisticated lifecycle marketing without a dedicated marketing ops team.

SpecificationsAI-estimated

deploymentCloud/SaaS
open source❌ No
api available✅ Yes
support optionsLive chat, email support
key integrationsShopify, WooCommerce, BigCommerce, Wix, Zapier

Key Features of Omnisend

Pre-built automation workflows for welcome series, abandoned cart, and post-purchase follow-ups.
Native SMS sending with country-specific per-message rates alongside email in the same workflow.
Drag-and-drop popup and signup form builder for growing contact lists on-site.
Deep integrations with Shopify, WooCommerce, BigCommerce, and Wix that sync order and customer data automatically.
Customer segmentation based on purchase history, browsing behavior, and engagement.
Free migration service offered to help brands switch over from other ecommerce marketing platforms.
Performance reporting dashboards covering campaign and automation-level revenue attribution.

Use Cases for Omnisend

1

Abandoned cart recovery

Automatically email and text shoppers who leave items in their cart to recover lost sales.

2

Welcome series for new subscribers

Trigger a multi-step onboarding sequence when a visitor joins a popup or signup form.

3

Post-purchase upsell

Send targeted follow-up campaigns after an order to encourage repeat purchases.

4

Seasonal SMS campaigns

Blast time-sensitive promotions directly to customers' phones during sales events.

Pros & Cons of Omnisend

Pros

  • Deep, native integrations with major ecommerce platforms
  • Email and SMS managed in one workflow builder rather than separate tools
  • Free plan available for very small contact lists
  • Pricing marketed as notably cheaper than comparable ecommerce marketing tools

Cons

  • Contact and email caps on lower tiers can be restrictive for fast-growing lists
  • SMS costs are billed separately per message on top of plan fees
  • Advanced reporting and dedicated support require higher-tier or custom plans

Frequently Asked Questions

Which ecommerce platforms does Omnisend integrate with?

Omnisend has native integrations with Shopify, WooCommerce, BigCommerce, Wix, and other major ecommerce platforms.

Does Omnisend support SMS marketing?

Yes, SMS is available alongside email and web push, billed per message on top of the plan's base price.

Is there a free plan?

Yes, Omnisend offers a free tier with 500 monthly emails and 250 contacts.

Does Omnisend help with migration from other tools?

Omnisend offers a free migration service to help brands move over from other email marketing platforms.

Pricing Overview

View full pricing →
Freemium

Free

$0

Standard

$11.20

Pro

$41.30

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About the Product

Unclaimed Listing
Platforms
Web
Target AudienceEcommerce merchants on Shopify, WooCommerce, BigCommerce, and Wix

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Tags

email marketingsms marketingecommerceautomationomnichannel

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