SofaBrain
Turn any listing into branded videos, virtual staging, and a lead-capturing page—without touching a timeline.
What is SofaBrain?
SofaBrain is an AI-powered marketing platform built specifically for real estate professionals. It transforms ordinary listing photos into polished, branded listing videos—complete with voiceover, captions, music, camera motion, and your brokerage's branding. Beyond video, it includes virtual staging, photo editing tools, listing copy generation, and dedicated listing pages designed to capture buyer leads. The platform is built around a credit-based membership. Users add a listing by pasting a link or uploading photos, choose a video style, and preview exactly what will be generated and what it costs before approving. A single approval then produces multiple aspect ratios for Reels/TikTok, YouTube, Instagram/Facebook, and square posts, plus an unbranded MLS version, thumbnail covers, an SRT captions file, and an automatically generated listing page with a lead capture form and leads inbox. SofaBrain also emphasizes accuracy and compliance: every AI-generated clip is compared against the original photo, staged rooms can be labeled as virtually staged, and scripts are checked against fair-housing guidance before delivery. With plans ranging from solo agents to brokerages and media teams, SofaBrain is designed to help agents and teams spend more time selling and less time editing.
SpecificationsAI-estimated
Key Features of SofaBrain
Use Cases for SofaBrain
Social media listing videos
Generate Reels, TikTok, and Story videos that turn listing photos into branded, voice-narrated tours.
Virtual staging
Stage empty rooms with realistic furniture and decor, with the original photo shown beside the result.
Coming soon teasers
Create 'Coming Soon' videos with close-up details, a reveal date, and a call to action before the listing goes live.
Open house and just sold announcements
Cut moment versions like open house or just sold from the approved listing video in just a few credits.
Photo enhancement
Fix lighting, remove clutter, replace skies, or change day to dusk to make listing photos more appealing.
Listing copywriting
Draft listing descriptions and video scripts that match the home and are checked against fair-housing guidance.
Lead capture via listing pages
Send every post to a branded listing page with a contact form and leads inbox to capture buyer inquiries.
How to use SofaBrain?
Add the listing
Paste a listing link to pull in photos and facts automatically, or upload your photos directly.
Pick a look and a voice
Choose a video style and narrator voice. SofaBrain picks the strongest shots, writes the story, and times the captions. You can change anything you like.
Preview and approve
Review the exact plan and credit cost before anything is generated. Approve once.
Get every format
Receive every format, the unbranded MLS version, covers, an SRT captions file, and a listing page all together.
Share and manage leads
Post to your channels, embed the player on your website, and manage buyer requests in your leads inbox with CSV export.
Pros & Cons of SofaBrain
Pros
- Generates complete branded listing videos with voiceover, captions, music, and camera motion from photos alone
- Delivers every format plus an unbranded MLS version from a single approval
- Includes virtual staging, photo cleanup, day-to-dusk, sky replacement, and listing copy tools
- Built-in listing pages and leads inbox make it easy to capture and export buyer leads
- Strong compliance and accuracy focus with AI clip verification and fair-housing checked scripts
Cons
- Annual billing only; all published plans are billed once a year, which may not suit users who prefer month-to-month billing.
- Credit-based pricing can add up quickly for heavy users: a standard listing video costs 30 credits and extra generated scenes cost 5 credits each.
- Some features, such as the AI demo presenter and agent-on-camera, are still in early access or marked as coming soon.
- No free tier is mentioned; users need to commit to a paid membership to try the full platform.
Frequently Asked Questions
Do I have to film or edit anything?
No. Paste a listing link or upload photos. SofaBrain writes the story, adds camera motion, voiceover, captions, music and your brand. You approve the plan and cost before anything is generated.
How long does a video take?
Minutes. You choose a look, preview the plan and see the exact credit cost before anything is generated.
Can I change the video?
Yes. Swap a scene, change the words or the voice, and make a new draft. Every video includes 2 creative scene redos.
Is there a version for the MLS?
Yes. Every video comes with an unbranded MLS version: no logo, agent card, call to action, or QR code.
Can I use my brokerage branding?
Yes. Your brand kit holds your logo, colors, fonts, agent card, brokerage line and compliance details, and every video uses it. Business plans add team and brokerage kits.
What else can I do besides video?
Virtual staging, day to dusk, sky replacement, decluttering and 16 more photo tools, room redesign in dozens of styles, and listing description writing—all on the same credit balance.
How do credits work?
A listing video is 30 credits, a moment version is 4 credits (7 with new narration), an extra generated scene is 5 credits, and a photo edit is 1 credit. Your plan adds credits every month and you always see the cost before you create.
Is this for individual agents or teams?
Both. Studio fits a solo agent with a few listings a month, Pro a busy agent or small team, and Business a brokerage or media team.
How does annual billing work?
Annual plans cost 10 months for twelve (2 months free), and your credits still arrive every month.
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