Cliniko vs ProgressMagic

Cliniko is practice management and EHR software for allied health practitioners such as physiotherapists, chiropractors, and podiatrists, covering scheduling, treatment records, invoicing, payments, and telehealth in one system. Every pricing tier includes the same full feature set; only the price changes as the number of practitioners on the account grows. All plans include unlimited admin and reception users, unlimited locations, unlimited file storage, and unlimited patient records, along with automatic backups and 24/7 monitoring. Cliniko connects to third-party apps including MailChimp and Xero, charges 10 cents per SMS reminder via pre-paid credits, and states that it donates 2% of subscription revenue to charity.

ProgressMagic is an all-in-one practice management platform designed for coaches, therapists, and wellness professionals who want to modernize how they run their practice. It combines client management, scheduling, payments, progress tracking, and communication into a single dashboard, eliminating the administrative clutter that often eats into session time. The platform also includes a customizable marketing website with online booking capabilities, helping practitioners attract new clients and let them schedule appointments 24/7. At its core, ProgressMagic leans on AI to reduce busywork and improve client outcomes. During sessions, it automatically transforms conversations into structured notes so therapists can stay present rather than typing. The AI can also generate tailored goals and homework for different client profiles—such as a depressed teenager, a pregnant mother, or an older person—turning generic aftercare into personalized, engaging tasks. A companion mobile app keeps clients connected between sessions, while gamified challenges, educational quests, and milestones make the wellness journey more motivating. ProgressMagic positions itself as a growth engine for practices, offering automated follow-up alerts, two-way chat, engagement tracking, and detailed progress analysis. Pricing starts with a lifetime free tier for up to three active users, with paid plans unlocking more clients and unlimited features. Whether the goal is better client retention, less admin overhead, or a stronger online presence, ProgressMagic gives practitioners a practical way to deliver more personalized care while focusing on the actual work.

• Every plan includes the full feature set; only practitioner count changes the price, with no feature-gating by tier.
• Offers a genuinely free 30-day trial that does not require a credit card upfront.
• Unlimited patients, locations, and file storage are included on all plans.
• Emphasizes data security, 24/7 monitoring, and automatic backups on its marketing site.

• All-in-one platform combining client management, scheduling, notes, payments, chat, and website
• AI-assisted note-taking removes session documentation distractions
• Tailored AI-generated homework and goals for various client profiles
• Gamified mobile app encourages clients to stay engaged between sessions

• Pricing rises steeply with practitioner count, from $45/month for one practitioner up to $395/month for 26-200.
• Telehealth requires entering payment details to unlock, even during the free trial.
• SMS reminders are a metered extra cost (10 cents/message) rather than included in the base price.

• Free tier limited to 3 active users
• Starter tier caps at 10 active clients
• Ultimate's one-time fee only includes 2 years of service
• Active-user-based limits may be restrictive for practices with many occasional clients