Appcues

Name: Appcues
Brand: Appcues

AI-powered in-app engagement platform for onboarding flows, guides, and product surveys.

softwareAnalytics & BIproduct onboardinguser engagementin-app messaging

What is Appcues?

Appcues is an AI-powered in-app engagement platform that helps product, marketing, and customer success teams guide users through their product with personalized onboarding flows, in-app messages, and surveys, without needing engineering resources for every change. It includes AI-driven, prompt-based experience building along with analytics to track feature adoption and engagement.

SpecificationsAI-estimated

deploymentCloud/SaaS

open source❌ No

api available✅ Yes

Key Features of Appcues

Builds in-app onboarding flows, tooltips, and modals without requiring engineering work for every change.

Uses AI, prompt-based workflows to help teams generate in-app experiences faster.

Segments users to target onboarding and messaging based on behavior or attributes.

Runs in-app surveys to collect direct user feedback at key moments.

Tracks analytics on feature adoption, activation, and engagement across the user lifecycle.

Integrates across the product lifecycle from onboarding through renewal and expansion.

Use Cases for Appcues

New user onboarding

SaaS teams guide first-time users through key setup steps with in-app flows.

Feature adoption campaigns

Product teams announce and drive adoption of new features via targeted in-app messages.

Customer feedback collection

Teams deploy in-app surveys to gather feedback at key moments in the user journey.

Product-led growth

Growth teams use engagement data and flows to improve activation and reduce churn.

Pros & Cons of Appcues

Pros

No-code approach lets non-engineers ship onboarding changes quickly
AI-assisted flow building speeds up experience creation
Documented customer results like a 21% increase in activation for MYOB
Covers the full lifecycle from onboarding to feedback collection

Cons

No public pricing, requiring a sales call to get a quote
Plans are gated by monthly active users (MAU), which can get costly at scale
Advanced reporting history and support are reserved for higher tiers

Frequently Asked Questions

How much does Appcues cost?

Pricing isn't published publicly; you need to contact sales or book a demo for a quote.

What plans does Appcues offer?

Three tiers are listed on the site: Start, Grow, and Enterprise, differentiated by MAU volume and reporting history.

Do I need a developer to use Appcues?

No, it's designed as a no-code/low-code tool for product, marketing, and CS teams.

Does Appcues use AI?

Yes, it includes AI-driven, prompt-based tools to help build in-app experiences faster.

Pricing Overview

View full pricing →

Contact for Pricing

Detailed plans are not listed. Visit the official website for pricing information.

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