
Folk
A simple, flexible CRM with AI assistants that automate follow-ups, research, and outreach.
Best for
Small sales, agency, or partnership teams who want a simple CRM with strong LinkedIn capture and AI-assisted follow-up.
Skip if
You need a free-forever plan or very high-volume contact enrichment without upgrading tiers.
What is Folk?
Folk (folk.app) is a CRM built to centralize business relationships across email, calendar, social platforms, and thousands of other tools, then use AI assistants to automate repetitive sales work. It aims to capture the full context of a company's relationships in one simple CRM, with AI Assistants that learn from this data to automate busywork, including a Follow-up Assistant, Recap Assistant, Research Assistant, and Workflow Assistant. Folk includes the folkX Chrome extension for capturing and enriching leads directly from LinkedIn, one-click contact enrichment for emails and phone numbers, collaborative sales pipelines with dashboards, and integrations with over 6,000 tools. It offers native Windows and Mac desktop apps and iOS/Android mobile apps, and states it is trusted by over 5,000 companies, with high ratings on Product Hunt, the Chrome Web Store, and G2.
SpecificationsAI-estimated
Key Features of Folk
Use Cases for Folk
Sales pipeline management for small teams
Sales teams track deals through shared, collaborative pipelines with role-based permissions.
LinkedIn-based prospecting
Reps use the folkX extension to capture and enrich leads directly from LinkedIn profiles.
Agency and partnership relationship tracking
Agencies and partnership teams centralize contacts, notes, and interaction history in one CRM.
Automated follow-up and outreach
Teams use AI assistants to get follow-up suggestions and automate personalized outreach sequences.
Pros & Cons of Folk
Pros
- Deep LinkedIn integration via the folkX extension for fast lead capture
- Multiple purpose-built AI assistants (follow-up, recap, research, workflow) reduce manual sales admin
- Native desktop (Windows/Mac) and mobile (iOS/Android) apps beyond the web app
- Transparent published pricing with a 14-day free trial and no credit card required
Cons
- No free tier - the trial is time-limited and a paid plan is required afterward
- Enrichment and AI field usage are capped per plan, which may run out for high-volume users
- API access and custom objects are locked behind the Premium tier and above
Frequently Asked Questions
Does Folk offer a free trial?
Yes, Folk offers a 14-day free trial with no credit card required.
Does Folk have a free plan?
No permanent free plan is listed on the pricing page - only the Standard, Premium, and Enterprise paid plans plus the 14-day trial.
Is Folk available on mobile and desktop?
Yes, Folk offers native Windows and Mac desktop apps and iOS/Android mobile apps.
How many integrations does Folk support?
The site states Folk connects to thousands of integrations, covering email, calendar, social, and other tools.
Pricing Overview
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