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Folk

Folk

A simple, flexible CRM with AI assistants that automate follow-ups, research, and outreach.

softwareCRM Softwarecrmai-sales-assistantlinkedin-crm
Our Verdict

Best for

Small sales, agency, or partnership teams who want a simple CRM with strong LinkedIn capture and AI-assisted follow-up.

Skip if

You need a free-forever plan or very high-volume contact enrichment without upgrading tiers.

What is Folk?

Folk (folk.app) is a CRM built to centralize business relationships across email, calendar, social platforms, and thousands of other tools, then use AI assistants to automate repetitive sales work. It aims to capture the full context of a company's relationships in one simple CRM, with AI Assistants that learn from this data to automate busywork, including a Follow-up Assistant, Recap Assistant, Research Assistant, and Workflow Assistant. Folk includes the folkX Chrome extension for capturing and enriching leads directly from LinkedIn, one-click contact enrichment for emails and phone numbers, collaborative sales pipelines with dashboards, and integrations with over 6,000 tools. It offers native Windows and Mac desktop apps and iOS/Android mobile apps, and states it is trusted by over 5,000 companies, with high ratings on Product Hunt, the Chrome Web Store, and G2.

SpecificationsAI-estimated

deploymentCloud/SaaS
open source❌ No
api available✅ Yes
support optionsHelp center, priority support on Enterprise, dedicated account manager on Enterprise
key integrationsLinkedIn (folkX), Gmail, Outlook, WhatsApp, 6,000+ tools via integrations, public API

Key Features of Folk

The Follow-up Assistant analyzes emails and WhatsApp messages to suggest timely follow-ups automatically.
The Research Assistant enriches company data and generates research notes on leads with one click.
The folkX Chrome extension captures and enriches leads directly from LinkedIn without leaving the page.
Smart fields find emails and phone numbers and identify a lead's strongest connection automatically.
The Workflow Assistant automates personalized email sequences triggered by CRM events.
Shared pipelines let sales teams collaborate on deals with customizable roles and permissions.
Integrations connect folk to over 6,000 tools including email, calendar, and social platforms.
Native Windows, Mac, iOS, and Android apps let teams manage contacts and deals outside the browser.

Use Cases for Folk

1

Sales pipeline management for small teams

Sales teams track deals through shared, collaborative pipelines with role-based permissions.

2

LinkedIn-based prospecting

Reps use the folkX extension to capture and enrich leads directly from LinkedIn profiles.

3

Agency and partnership relationship tracking

Agencies and partnership teams centralize contacts, notes, and interaction history in one CRM.

4

Automated follow-up and outreach

Teams use AI assistants to get follow-up suggestions and automate personalized outreach sequences.

Pros & Cons of Folk

Pros

  • Deep LinkedIn integration via the folkX extension for fast lead capture
  • Multiple purpose-built AI assistants (follow-up, recap, research, workflow) reduce manual sales admin
  • Native desktop (Windows/Mac) and mobile (iOS/Android) apps beyond the web app
  • Transparent published pricing with a 14-day free trial and no credit card required

Cons

  • No free tier - the trial is time-limited and a paid plan is required afterward
  • Enrichment and AI field usage are capped per plan, which may run out for high-volume users
  • API access and custom objects are locked behind the Premium tier and above

Frequently Asked Questions

Does Folk offer a free trial?

Yes, Folk offers a 14-day free trial with no credit card required.

Does Folk have a free plan?

No permanent free plan is listed on the pricing page - only the Standard, Premium, and Enterprise paid plans plus the 14-day trial.

Is Folk available on mobile and desktop?

Yes, Folk offers native Windows and Mac desktop apps and iOS/Android mobile apps.

How many integrations does Folk support?

The site states Folk connects to thousands of integrations, covering email, calendar, social, and other tools.

Pricing Overview

View full pricing →
Paid (Subscription)

Standard

$24/member/month billed annually ($288/year), or $30/member/

Premium

$48/member/month billed annually ($576/year), or $60/member/

Enterprise

From $80/member/month billed annually ($960/year), or from $

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About the Product

Unclaimed Listing
Target AudienceSales teams, agencies, startups, partnership teams, and venture capital firms managing relationships

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Tags

crmai-sales-assistantlinkedin-crmcontact-enrichmentsales-pipeline

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