Google Analytics

Plausible Analytics

Plausible is a simple, privacy-first web analytics tool that is cookie-free and GDPR-compliant, with a script far lighter than Google Analytics. It is open source and can be self-hosted.

Amplitude

Amplitude is a product analytics platform that helps teams understand user behavior, build cohorts, and connect analytics to experimentation. It is widely used by product-led companies for data-driven decisions.

Mixpanel

Mixpanel is a product analytics platform focused on event tracking, funnels, retention, and cohort analysis to help teams understand how users engage with their product. It is popular with product and growth teams.

Umami

Umami is a simple, easy-to-use analytics solution that helps you track website data without compromising user privacy. It's a self-hosted, open-source alternative to Google Analytics.

PostHog

PostHog is an open-source product analytics platform that helps you understand your users and make data-driven decisions. It provides a suite of tools for event tracking, funnels, cohorts, and more, allowing you to gain insights into user behavior and optimize your product accordingly.

Pirsch Analytics

Pirsch is a privacy-focused web analytics platform positioned as a Google Analytics alternative. It tracks visitor behavior and site performance without cookies or personally identifiable information, which the company says lets sites skip GDPR consent banners entirely. Data is hosted on servers in Germany and the platform is built to comply with GDPR, CCPA, PECR, and Schrems II. Beyond basic traffic stats, Pirsch supports funnel analysis, session exploration, custom event tracking, conversion goals, and A/B testing with tag-based segmentation. It offers plugins for WordPress, React, Vue, Angular, Laravel, Drupal, Framer, and Webflow, plus data import from Plausible, Fathom, or Google Analytics for teams switching tools.