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Keap

Keap

CRM and marketing automation platform built for small businesses to capture leads and automate follow-up.

Our Verdict

Best for

Small businesses that want CRM, automation, scheduling, and payments bundled into one paid platform.

Skip if

You are budget-conscious or only need basic contact management without automation.

What is Keap?

Keap (from Thryv, Inc.) is a CRM and sales automation platform designed specifically for small businesses. It combines contact management, drag-and-drop automation, email and text marketing, appointment scheduling, and payment collection in one system, aiming to replace a stack of disconnected small-business tools.

SpecificationsAI-estimated

deploymentCloud/SaaS
open source❌ No
api available✅ Yes
support optionsPhone, Email, Help Center
key integrationsQuickBooks, Zapier, Gmail, Outlook

Key Features of Keap

Drag-and-drop automation builder triggers follow-up emails, texts, and tasks based on contact behavior.
A visual sales pipeline tracks deals from lead to close with stage-based automation.
Built-in payment processing lets businesses invoice and collect payments without a separate tool.
Appointment scheduling links let leads book time directly into a connected calendar.
Text marketing is included at a base tier, with higher volume tiers available as paid add-ons.
Over 5,000 listed integrations connect Keap to other small-business software.
Proven automation templates give non-technical users a starting point instead of building flows from scratch.

Use Cases for Keap

1

Lead nurture automation

Automatically follow up with new leads via email and text until they book a call.

2

Service business scheduling

Let clients self-book appointments that sync to the business calendar.

3

Invoicing and payment collection

Send invoices and collect payments directly through the CRM record.

4

Sales pipeline tracking

Move deals through defined stages with automated reminders for follow-up.

Pros & Cons of Keap

Pros

  • All-in-one platform reduces the need for separate CRM, email, and scheduling tools
  • Automation builder is genuinely usable by non-technical small business owners
  • Includes native payment processing and invoicing
  • Extensive template library speeds up setup

Cons

  • Single unified pricing tier starting at $299/month is expensive relative to small-business CRM competitors
  • Required implementation services add to the real cost of onboarding
  • Text marketing volume beyond the base tier requires paid add-ons

Frequently Asked Questions

Does Keap have tiered pricing plans?

No, Keap uses a single unified pricing structure starting at $299/month that includes the full feature set rather than feature-gated tiers.

Does Keap include payment processing?

Yes, Keap includes built-in payment processing and invoicing as part of the platform.

Is Keap good for solo entrepreneurs?

Keap is built for small businesses generally; solo entrepreneurs on a tight budget may find lighter CRM tools more cost-effective.

Does Keap require onboarding help?

Keap requires implementation services to get started, with packages priced separately after a consultation.

Pricing Overview

View full pricing →
Paid (Subscription)

Keap

$299

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About the Product

Unclaimed Listing
Platforms
Target AudienceSmall business owners who want CRM, marketing, and payments in one platform

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