Keap
CRM and marketing automation platform built for small businesses to capture leads and automate follow-up.
Best for
Small businesses that want CRM, automation, scheduling, and payments bundled into one paid platform.
Skip if
You are budget-conscious or only need basic contact management without automation.
What is Keap?
Keap (from Thryv, Inc.) is a CRM and sales automation platform designed specifically for small businesses. It combines contact management, drag-and-drop automation, email and text marketing, appointment scheduling, and payment collection in one system, aiming to replace a stack of disconnected small-business tools.
SpecificationsAI-estimated
Key Features of Keap
Use Cases for Keap
Lead nurture automation
Automatically follow up with new leads via email and text until they book a call.
Service business scheduling
Let clients self-book appointments that sync to the business calendar.
Invoicing and payment collection
Send invoices and collect payments directly through the CRM record.
Sales pipeline tracking
Move deals through defined stages with automated reminders for follow-up.
Pros & Cons of Keap
Pros
- All-in-one platform reduces the need for separate CRM, email, and scheduling tools
- Automation builder is genuinely usable by non-technical small business owners
- Includes native payment processing and invoicing
- Extensive template library speeds up setup
Cons
- Single unified pricing tier starting at $299/month is expensive relative to small-business CRM competitors
- Required implementation services add to the real cost of onboarding
- Text marketing volume beyond the base tier requires paid add-ons
Frequently Asked Questions
Does Keap have tiered pricing plans?
No, Keap uses a single unified pricing structure starting at $299/month that includes the full feature set rather than feature-gated tiers.
Does Keap include payment processing?
Yes, Keap includes built-in payment processing and invoicing as part of the platform.
Is Keap good for solo entrepreneurs?
Keap is built for small businesses generally; solo entrepreneurs on a tight budget may find lighter CRM tools more cost-effective.
Does Keap require onboarding help?
Keap requires implementation services to get started, with packages priced separately after a consultation.
Pricing Overview
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