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Infusionsoft

Infusionsoft

All-in-one CRM, marketing automation, and e‑commerce for small businesses

Our Verdict

Best for

Small businesses that need integrated CRM, marketing automation, and e‑commerce

Skip if

Skip if you need cheap basic CRM or extensive UI customization

What is Infusionsoft?

Infusionsoft, now part of Keap, delivers a unified platform that combines contact management, email marketing, sales automation, and online payments. It helps small businesses streamline lead capture, nurture prospects, and close deals without juggling multiple tools. The solution offers customizable pipelines, automated follow‑ups, and detailed reporting, enabling entrepreneurs to save time and focus on growth. Its cloud‑based architecture ensures access from any device, while integrations with popular apps extend its capabilities.

SpecificationsAI-estimated

deploymentCloud/SaaS
open source❌ No
api available✅ Yes
support optionsEmail, Live Chat, Phone, Knowledge Base
key integrationsQuickBooks, Shopify, WordPress, Zapier, Stripe

Key Features of Infusionsoft

Automated email sequences trigger based on contact behavior and stage in the sales pipeline.
Customizable sales pipelines let users track leads from capture to close with visual stages.
Integrated payment processing supports credit card, PayPal, and ACH transactions directly within the platform.
Dynamic forms and landing pages capture leads and sync them instantly to the CRM.
Robust reporting provides real‑time metrics on campaign performance, revenue, and ROI.
Mobile app enables on‑the‑go access to contacts, tasks, and sales data.
Two‑way email integration syncs sent and received messages with contact records automatically.
Tagging and segmentation allow precise audience targeting for personalized marketing.

Use Cases for Infusionsoft

1

Lead Nurturing

Automatically follow up with new leads via email sequences.

2

E‑commerce Sales

Process online payments and track customer purchases within the CRM.

3

Appointment Scheduling

Sync appointments and reminders to keep sales teams on track.

4

Customer Retention

Segment existing customers for targeted upsell campaigns.

Pros & Cons of Infusionsoft

Pros

  • All‑in‑one platform reduces tool sprawl
  • Powerful automation reduces manual work
  • Strong e‑commerce and payment features
  • Detailed reporting for data‑driven decisions

Cons

  • Steeper learning curve for new users
  • Higher price point compared to basic CRMs
  • Limited customization of UI layouts

Frequently Asked Questions

Is there a free trial available?

Yes, Infusionsoft offers a 14‑day free trial for new users.

Can I integrate with QuickBooks?

Yes, QuickBooks Online integration is supported natively.

Does Infusionsoft have a mobile app?

Yes, there are iOS and Android apps for on‑the‑go access.

Is my data stored securely?

Data is hosted in SOC 2‑compliant cloud servers with encryption at rest and in transit.

Pricing Overview

View full pricing →
Paid (Subscription)

Keap Full Platform

$299/mo

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About the Product

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Target AudienceSmall businesses and solopreneurs

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Tags

CRMMarketing AutomationE-commerceLead ManagementSmall Business

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