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Typeform

Typeform

Conversational online form builder for surveys, quizzes, and lead capture.

softwareOnline Formsform buildersurveyslead capture
Our Verdict

Best for

Teams that want higher form completion rates through a conversational, adaptive format

Skip if

You need dense, high-field-count forms filled quickly rather than one question per screen

What is Typeform?

Typeform builds forms that feel like a conversation rather than a static spreadsheet grid, showing one question at a time and adapting follow-up questions based on how someone answers. It supports video and audio responses, drop-off analytics, and sentiment analysis so teams can see not just what people answered but how engaged they were. Beyond basic form building, Typeform's Growth Flow automates lead enrichment and follow-up (email, SMS, meeting scheduling via Calendly and Google Calendar, payments via Stripe), while Research Flow adds AI-moderated interviews for qualitative research at scale.

SpecificationsAI-estimated

deploymentCloud/SaaS
open source❌ No
api available✅ Yes
support optionsHelp Center
key integrationsStripe, PayPal, Calendly, Slack, HubSpot, Zapier, Webflow

Key Features of Typeform

Forms display one question at a time and adapt follow-up questions based on previous answers.
Respondents can answer using recorded video or audio instead of just typing text.
Built-in analytics show sentiment and exactly where respondents drop off mid-form.
Growth Flow automatically enriches captured leads with firmographic data after submission.
Payment and scheduling integrations (Stripe, PayPal, Calendly, Google Calendar) let forms collect payments or book meetings directly.
Research Flow conducts AI-moderated interviews at scale, combining qualitative and quantitative data collection.
Templates and a drag-and-drop builder make publishing a form possible without any code.

Use Cases for Typeform

1

Lead capture forms

Collect and automatically enrich leads from landing pages before routing them to sales.

2

Customer feedback surveys

Use adaptive questions and sentiment analysis to understand not just answers but engagement.

3

Event and appointment booking

Combine form questions with Calendly and Stripe integrations to book and charge for appointments in one flow.

4

User research at scale

Run AI-moderated interviews through Research Flow to gather qualitative insights beyond a static survey.

Pros & Cons of Typeform

Pros

  • Conversational, one-question-at-a-time format tends to boost completion rates
  • Free tier available to test the builder before committing to a paid plan
  • Wide integration library including Stripe, HubSpot, Slack, and Zapier
  • Video/audio responses and sentiment analysis go beyond basic form fields

Cons

  • One-question-per-screen format can feel slow for very long, data-dense forms
  • Free plan caps monthly responses, pushing active users toward a paid tier
  • Advanced Growth Flow and Research Flow features add cost beyond basic form building

Frequently Asked Questions

Is Typeform free?

Yes, Typeform offers a free plan with limited monthly responses; paid plans unlock more responses and features.

Can Typeform collect payments?

Yes, through Stripe and PayPal integrations.

Does Typeform support video responses?

Yes, respondents can answer with recorded video or audio in addition to text.

What is Typeform's Growth Flow?

An automated lead enrichment and follow-up workflow that adds contact data and triggers email/SMS outreach after form submission.

Pricing Overview

View full pricing →
Paid (Subscription)

Basic

39 USD/month

Plus

79 USD/month

Business

129 USD/month

Growth Flow

379 USD/month

Talent

169 USD/month

Enterprise

Contact sales

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About the Product

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Platforms
Target AudienceMarketing, sales, and research teams collecting data or leads online

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Tags

form buildersurveyslead capturequizzescustomer research

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