Acuity Scheduling vs TimeTuna

Acuity Scheduling, now a Squarespace company, is an online appointment booking and business management platform used by service-based businesses to let clients self-book appointments, pay online, and receive automated reminders. It offers a branded booking page, calendar sync, intake forms, and class scheduling for industries such as beauty, wellness, fitness, education, and business services.

TimeTuna is a scheduling platform built around beautifully branded booking pages. Instead of a generic calendar grid, coaches and service professionals can create a custom page with video or YouTube backgrounds, avatars, logos, and their own domain, making the first client touchpoint feel personal. The service promises a working booking page in under 60 seconds and a free tier that doesn't require a credit card.\n\nUnder the hood, TimeTuna handles the practical logistics of running a client-facing business: real-time two-way sync with Google, Microsoft, and iCal calendars; automatic video meeting links for Zoom, Google Meet, and Teams; cross-timezone slot detection; and multiple meeting durations on a single page. Paid bookings are handled through Stripe, with slots confirmed only after payment clears, and reminder emails plus optional SMS notifications reduce no-shows. Multi-host scheduling, custom form fields, website embedding, and webhooks/Zapier automations round out the feature set.\n\nTimeTuna is aimed at coaches and similar independent professionals who want to differentiate their booking experience, but it also extends to teams trying to route bookings across multiple hosts and agencies that need a white-label scheduling solution with their own brand, domain, and mark. The free plan is generous, while the paid Executive and white label plans add advanced capabilities like custom domains, SMS, team accounts, and client-company management.

• Deep calendar and payment processor integrations (Stripe, Square, PayPal, QuickBooks)
• HIPAA compliance available on higher-tier plans for healthcare businesses
• Mature product backed by Squarespace with a large existing user base
• Flexible for both solo practitioners and multi-location, multi-staff teams

• Highly customizable branded booking pages with video backgrounds and custom domains
• Free plan with no credit card required and setup under 60 seconds
• Two-way calendar sync across Google, Microsoft, and iCal prevents double-bookings
• Paid bookings via Stripe help eliminate no-shows

• Custom branding removal requires the top Premium tier
• Pricing rises quickly per calendar as a business scales staff
• Interface and settings can feel dense for first-time users setting up complex scheduling rules

• SMS notifications are tied to the Executive plan and require connecting your own Twilio account, with messages billed separately by Twilio.
• The white label plan is priced at $1,400/year and billed yearly only, which is a significant commitment compared to per-seat scheduling tools.
• The free plan omits advanced features like custom domains, Stripe paid bookings, and team scheduling, which require a paid upgrade.
• No native mobile app is mentioned in the listing, so the service appears to be web-based only.