Simple Analytics vs Wix

Simple Analytics is a cookieless, privacy-first web analytics platform that tracks website visitors without cookies, personal data, or consent banners. Because it does not rely on tracking identifiers, it captures the 20-60% of traffic that consent-gated tools like Google Analytics lose when visitors decline tracking, giving teams a fuller picture of their actual traffic. The product is EU-owned and hosted out of Amsterdam, built around GDPR and CCPA compliance by design, and is used by organizations including Bloomberg, Michelin, Hyundai, and UK government sites. It offers a simple one-page dashboard, API and data export access, and can run alongside an existing GA4 setup as a complementary data layer rather than a full replacement.

Wix is a beginner-friendly website builder with pixel-level drag-and-drop freedom, an app market, and AI site-generation tools. It suits small businesses and individuals who want control without code.

• No cookie consent banner needed, which can improve conversion rates and UX
• Captures traffic that consent-gated analytics tools systematically miss
• EU-hosted with GDPR compliance built into the architecture, not bolted on
• Simple, uncluttered dashboard that avoids the complexity of GA4

• Very flexible editor
• Beginner-friendly
• Large template and app selection
• Free tier to start

• Entry plan starts at $20/month with no permanent free tier for production sites
• Less granular event- and funnel-tracking depth than full-featured tools like GA4 or Mixpanel
• Enterprise pricing is not published and requires a sales conversation

• Can’t switch templates easily
• Free tier shows ads
• Sites can get bloated